OpenAI has officially confirmed what many in the marketing world have been anticipating: ads are coming to ChatGPT. Select high-spend brands have already started seeing them run this month. And while Google’s Gemini is officially staying ad-free for now, Google has a long and well-documented history of monetizing every surface it owns — so that […]
Hey folks! Buckle up because the advertising world is on the brink of a major shakeup, thanks to the rapid leaps in artificial intelligence. Google, the tech giant we all know and love, just rolled out their ambitious AI-powered marketing roadmap at the 11th Google Marketing Live event. This shindig brought together marketers, agencies, and […]
This article is written specifically for Culligan dealers—a group of hardworking, skilled local business owners across North America. We know this industry very well, having generated thousands of leads for these businesses over the last decade or so. However, if you’re a local business owner in pretty much any industry, this article will also help you […]
12 June 2023 Not a fan of content written by AI? Maybe this one isn’t for you, because this entire article was created by FRED, the world’s pre-eminent marketing AI solution. Why was it created? Because one of our team (hi Eric!) asked FRED “How can I prepare to make sure my digital marketing tracking […]
What 12-months could look like for a Founder who doesn’t invest into digital marketing.
Here are 3 quick takeaways from the CDANA marketing roundtable that might help your dealership when it comes to getting more leads.
Being rejected sucks. At some point in our lives, most of us have felt the burning shame of rejection from someone. It’s the very reason most of us don’t take risks in public and it’s something that, when it happens, can be hard to get past. Imagine dealing with that for a living. […]
Can you effectively reach 10-20x more interested prospects? It’s not about Branding or Lead-Gen… One of the biggest mistakes businesses make when trying to reach a larger audience is they run branding ads with lead gen calls-to-action and offers. This 8-minute video explains what to do instead! To effectively broaden your reach, Optimized Marketing Team
Waaaaaasssuuuuup…. Sometimes I still say it. That commercial, after 22 years, still sticks with me. TV, done well, works! Granted, I’ve never bought a Bud… This year, Budweiser, Coca-Cola, and Pepsi – all staples of Super Bowl TV ads – are cutting the cord on Super Bowl commercials. Instead, Budweiser will run a 90-second ad […]
Have you ever noticed some website addresses start with “http://” while others start with “https://”? What does that extra “s” mean and why is it so important? To put it simply, that “s” means your connection with that website is secure and encrypted. In other words, any data you enter is safely shared with that […]
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