Why are Budweiser, Coke, and Pepsi pulling out of Superbowl Ads?

Waaaaaasssuuuuup…. Sometimes I still say it. That commercial, after 22 years, still sticks with me. TV, done well, works! Granted, I’ve never bought a Bud… This year, Budweiser, Coca-Cola, and Pepsi – all staples of Super Bowl TV ads – are cutting the cord on Super Bowl commercials. Instead, Budweiser will run a 90-second ad […]

Why SSL is important for small business websites and lead generation

Have you ever noticed some website addresses start with “http://” while others start with “https://”? What does that extra “s” mean and why is it so important? To put it simply, that “s” means your connection with that website is secure and encrypted. In other words, any data you enter is safely shared with that […]

Becoming the Happiest Company in the World

Recently Optimized Marketing was recognized as the Happiest Company in the World by TinyPulse, a company that polls hundreds of top companies about their happiness and engagement in their organizations. So how does a company that has people working independently all across the country end up being the happiest out of more than 700 organizations […]

Are you ready for MobileGeddon?

In just a few days—April 21, 2015—Google is poised to unveil one of the biggest changes to their search engine rankings ever. Web marketing geeks around the world are calling it “MobileGeddon”… Companies around the world are scrambling to meet this deadline so they can avoid a harsh Google penalty that could cost them thousands […]

Increase Employee Productivity in 15 Min/Month with 100% Buy-In

You know the feeling, it feels like Christmas. You’ve spent hours trying to find the perfect gift for your son. You’ve braved the toy aisle at Walmart, battled the holiday-crazed parents at Target, and you’ve found that perfect toy. Then the day arrives and he tears the wrapping paper open and sees the box. His […]

Optimized-Marketing.com founder featured in the Valley Independent newspaper

I grew up in Charleroi, PA about 45 minutes south of Pittsburgh. Based on an interview with Ron Paglia, the Valley Independent ran an article about my entrepreneurial adventures, starting an internet business, and being nominated for several national business awards since moving out of southwestern PA in 2008. You can read the full article […]

Business Excellence Award Finalist

The Optimized-Marketing Team has recently been nominated for 3 separate 2013 Business Excellence Awards including: Fastest-Growing Company (less than 10 employees) Most Innovative Company Best Start-up Only 6 out of over 400 participating businesses were nominated for 3 separate awards. We are quite honored and grateful to be nominated for these prestigious national awards! Read […]

Why Did You Start Your Business? – CEOBlogNation.com

CEOBlogNation.com recently asked me why I started my business… It’s an amazing feeling when you’re excited about what you do and the team you work with every day! For more on the story of why I stated Optimized-Marketing.com, check out the blog: http://hear.ceoblognation.com/2012/12/11/why-did-you-start-your-business-week-of-december-7th/ To your entrepreneurial success, Bryan

The Vendor Dance – Article in The Ride

Recently, KnoxNews.com interviewed me for some insights on dealing with vendors. Our #1 vendor is Google and keeping up with their 1-2 updates per DAY and ability to shut off our Adwords account at any moment if we don’t play by their rules is quite the fun challenge. Read the full article here: http://www.knoxnews.com/news/2012/nov/29/ride-vendor-dance/ To your […]

Marketing Myth Shakedown in Water Quality Products

My recent article about some of the top Internet Marketing Myths people ask us about every day was recently published in the December 2012 issue of Water Quality Products magazine. You can also read the article on their website at: http://www.wqpmag.com/marketing-myth-shakedown To dispelling myths, Bryan