How Local Service-Based Business Owners Can Use ChatGPT – Culligan Example

This article is written specifically for Culligan dealers—a group of hardworking, skilled local business owners across North America. We know this industry very well, having generated thousands of leads for these businesses over the last decade or so. However, if you’re a local business owner in pretty much any industry, this article will also help you […]

Surviving the Post-Cookie Apocalypse: How Digital Marketers Can Adapt and Thrive

12 June 2023 Not a fan of content written by AI? Maybe this one isn’t for you, because this entire article was created by FRED, the world’s pre-eminent marketing AI solution. Why was it created? Because one of our team (hi Eric!) asked FRED “How can I prepare to make sure my digital marketing tracking […]

Predicting The Next 12 Months For Your Local Service Business Without Expert Digital Marketing

What 12-months could look like for a Founder who doesn’t invest into digital marketing.

3 Takeaways From The CDANA 2023 Marketing Roundtable

Here are 3 quick takeaways from the CDANA marketing roundtable that might help your dealership when it comes to getting more leads.

How To Turn The Tables On Rejection

Being rejected sucks.    At some point in our lives, most of us have felt the burning shame of rejection from someone. It’s the very reason most of us don’t take risks in public and it’s something that, when it happens, can be hard to get past.    Imagine dealing with that for a living. […]

Increase your audience without losing ROI – Buyer Interest Pyramid

Can you effectively reach 10-20x more interested prospects? It’s not about Branding or Lead-Gen… One of the biggest mistakes businesses make when trying to reach a larger audience is they run branding ads with lead gen calls-to-action and offers. This 8-minute video explains what to do instead! To effectively broaden your reach, Optimized Marketing Team

Why are Budweiser, Coke, and Pepsi pulling out of Superbowl Ads?

Waaaaaasssuuuuup…. Sometimes I still say it. That commercial, after 22 years, still sticks with me. TV, done well, works! Granted, I’ve never bought a Bud… This year, Budweiser, Coca-Cola, and Pepsi – all staples of Super Bowl TV ads – are cutting the cord on Super Bowl commercials. Instead, Budweiser will run a 90-second ad […]

Why SSL is important for small business websites and lead generation

Have you ever noticed some website addresses start with “http://” while others start with “https://”? What does that extra “s” mean and why is it so important? To put it simply, that “s” means your connection with that website is secure and encrypted. In other words, any data you enter is safely shared with that […]

Becoming the Happiest Company in the World

Recently Optimized Marketing was recognized as the Happiest Company in the World by TinyPulse, a company that polls hundreds of top companies about their happiness and engagement in their organizations. So how does a company that has people working independently all across the country end up being the happiest out of more than 700 organizations […]

Are you ready for MobileGeddon?

In just a few days—April 21, 2015—Google is poised to unveil one of the biggest changes to their search engine rankings ever. Web marketing geeks around the world are calling it “MobileGeddon”… Companies around the world are scrambling to meet this deadline so they can avoid a harsh Google penalty that could cost them thousands […]