Can you effectively reach 10-20x more interested prospects? It’s not about Branding or Lead-Gen… One of the biggest mistakes businesses make when trying to reach a larger audience is they run branding ads with lead gen calls-to-action and offers. This 8-minute video explains what to do instead! To effectively broaden your reach, Optimized Marketing Team
posted on July 23, 2015 by
What Should You Expect from a Web Company?
Have you ever worked with a bad web marketing company? (These are the web companies that don’t want you to be able to hold them accountable for results because they don’t know what works, what doesn’t, and why.) Sadly, there are a lot of them out there. Bad web companies like to keep you in […]
posted on June 19, 2015 by
How to recruit and retain the ideal talent for your team
Every business understands that finding and retaining the top talent for the needs of the company is one of the most important things any business can do to ensure success. Optimized Marketing has developed a unique corporate structure and recruiting process in an effort to ensure that we have the very best talent available to […]
posted on May 15, 2015 by
How High-Knowledge & Low-Knowledge Buyers Fix Hard Stains
Below you’ll read two stories—two different experiences of customers researching and buying a water softener. One is a low-knowledge customer (someone who’s never owned a water softener and doesn’t really even know what water treatment is). The other is a high-knowledge customer (someone who already has some knowledge about water treatment; our surveys indicate that […]
posted on May 6, 2015 by
Becoming the Happiest Company in the World
Recently Optimized Marketing was recognized as the Happiest Company in the World by TinyPulse, a company that polls hundreds of top companies about their happiness and engagement in their organizations. So how does a company that has people working independently all across the country end up being the happiest out of more than 700 organizations […]
posted on April 14, 2015 by
Are you ready for MobileGeddon?
In just a few days—April 21, 2015—Google is poised to unveil one of the biggest changes to their search engine rankings ever. Web marketing geeks around the world are calling it “MobileGeddon”… Companies around the world are scrambling to meet this deadline so they can avoid a harsh Google penalty that could cost them thousands […]
posted on August 6, 2013 by
Increase Employee Productivity in 15 Min/Month with 100% Buy-In
You know the feeling, it feels like Christmas. You’ve spent hours trying to find the perfect gift for your son. You’ve braved the toy aisle at Walmart, battled the holiday-crazed parents at Target, and you’ve found that perfect toy. Then the day arrives and he tears the wrapping paper open and sees the box. His […]
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