Social media offers incredible opportunities for solopreneurs to connect with potential customers and grow their businesses. It’s also the number 1 answer I get whenever I speak to first-time entrepreneurs about the ways they intend to reach potential customers. They all believe that a few social posts a week will have people queuing around the […]
What 12-months could look like for a Founder who doesn’t invest into digital marketing.
YouTube is the latest up-and-coming social media platform for marketing after Facebook and Instagram. The CPM (Cost-per-mile or cost per thousand impressions) is relatively affordable when compared to TV. According to Pew Research, as much as 81% of Americans use Youtube. YouTube can sometimes be referred to as a web 2.0 A Web 2.0 is the […]
Waaaaaasssuuuuup…. Sometimes I still say it. That commercial, after 22 years, still sticks with me. TV, done well, works! Granted, I’ve never bought a Bud… This year, Budweiser, Coca-Cola, and Pepsi – all staples of Super Bowl TV ads – are cutting the cord on Super Bowl commercials. Instead, Budweiser will run a 90-second ad […]
For most brick-and-mortar businesses, Facebook didn’t present a good ROI until it went public and started getting serious about revenue generation through marketing. Fortunately, now it has great potential for small, local businesses like yours! As with all marketing you have to define the GOAL of the marketing and that boils down to whether each […]
