Why You Should Never Post on Social Media – Unless You Do This

Social media offers incredible opportunities for solopreneurs to connect with potential customers and grow their businesses. It’s also the number 1 answer I get whenever I speak to first-time entrepreneurs about the ways they intend to reach potential customers. They all believe that a few social posts a week will have people queuing around the […]

Unlocking the Power of the Johnson Box for Conversion Rate Optimization

Discover the power of the Johnson Box, a classic copywriting technique, and how it can be used to boost your conversion rates.

Surviving the Post-Cookie Apocalypse: How Digital Marketers Can Adapt and Thrive

12 June 2023 Not a fan of content written by AI? Maybe this one isn’t for you, because this entire article was created by FRED, the world’s pre-eminent marketing AI solution. Why was it created? Because one of our team (hi Eric!) asked FRED “How can I prepare to make sure my digital marketing tracking […]

Predicting The Next 12 Months For Your Local Service Business Without Expert Digital Marketing

What 12-months could look like for a Founder who doesn’t invest into digital marketing.

3 Takeaways From The CDANA 2023 Marketing Roundtable

Here are 3 quick takeaways from the CDANA marketing roundtable that might help your dealership when it comes to getting more leads.

Why Youtube?

YouTube is the latest up-and-coming social media platform for marketing after Facebook and Instagram. The CPM (Cost-per-mile or cost per thousand impressions) is relatively affordable when compared to TV. According to Pew Research, as much as 81% of Americans use Youtube. YouTube can sometimes be referred to as a web 2.0 A Web 2.0 is the […]

Why are Budweiser, Coke, and Pepsi pulling out of Superbowl Ads?

Waaaaaasssuuuuup…. Sometimes I still say it. That commercial, after 22 years, still sticks with me. TV, done well, works! Granted, I’ve never bought a Bud… This year, Budweiser, Coca-Cola, and Pepsi – all staples of Super Bowl TV ads – are cutting the cord on Super Bowl commercials. Instead, Budweiser will run a 90-second ad […]

How To Determine Your Small Business Marketing Budget

To determine what you should be willing to spend on marketing, you need to consider: Lifetime value of the customer Fixed Costs Variable Costs Marketing Costs Here’s an example of an existing company that manufactures widgets. Each month you sell 1,000 widgets at $15 each for total revenue of $15,000. Your variable costs – sales […]

Can Facebook generate leads for a brick-and-mortar business?

For most brick-and-mortar businesses, Facebook didn’t present a good ROI until it went public and started getting serious about revenue generation through marketing. Fortunately, now it has great potential for small, local businesses like yours! As with all marketing you have to define the GOAL of the marketing and that boils down to whether each […]

Prevent competitors from stealing your search leads with branded keywords

If you’re looking for the most cost-effective, easiest-to-close leads for your business, your goal is to get to the people who already know (and trust) your brand, know they need what you sell, and are just trying to decide if your services are best for them. For example, here is a progression of searches from […]