“The difference between Bryan and every other marketing agency you’ll talk to is he actually cares.” – Jim Frankenfield – our first website client.
Meet Bryan, the ringleader of our circus here at Optimized Marketing. He’s the one responsible for keeping all of us clowns in line and making sure we’re using our big brains for good (but mostly great). When he’s not wrangling the team, he’s a husband, coach to a horde of little athletes, and a jack-of-all-trades entrepreneur. Basically, he’s a superman in disguise.
“Greg is the future of technology.”
Meet Greg, the tech wizard who keeps Optimized Marketing’s technology running like a well-oiled machine. Not only does he boss the tech team around (in a way that makes everyone love him), but he also makes sure everything is aligned with the company’s goals and objectives. When he’s not working he’s a tech-savvy, philosophy reading, theologian who loves to stay active. Whether it’s playing basketball, running, snowboarding or traveling the world, he’s always on the move. So if you need some tech advice or just want to talk about the meaning of life, Greg’s your guy.
“He’s a one man A-Team with a keyboard”
Chuck is our very own “code monkey” (his words, not ours) and has been building the internet since before the web even existed and has built more websites and tools than he can remember.
When he isn’t hammering out effective websites and automation, he avidly enjoys the outdoors and says he’d sleep outside under the stars if his wife would let him.
“It’s impressive how Chrissy could handle all these high priority items in the past several months!”
Chrissy’s job is to help with all the behind the scenes tasks, such as creating and copying website pages, setting up the processes and completing the tasks that provide the data needed for marketers and clients.
Chrissy enjoys reading, playing music, traveling, being outside when the weather’s nice, and her family.
“It’s amazing to see how much Ana cares about our customers and the team while prioritizing clear communication and results.”
Meet Ana, the mastermind behind the happy, efficient, and productive Optimized Marketing team. She’s the one who makes sure we can dedicate enough time and energy to our clients, and that we live up to the OM values and standards.
But Ana is more than just our high-flying COO; when she’s not working she’s a globe-trotter, a soccer player in Argentina, a bachata dancer in Colombia, a psychology student in Mexico and a social influencer coach in Spain. If you need anything related to systems and processes, Ana is your go-to person, and if you’re lucky she might teach you a few dance moves too.
“We love Eric’s transparency in sharing results and the quick turnaround time when adjustments to strategy need to be made.” Leah, Halls Water
Meet Eric, the marketing wizard who helps clients beat their goals with his magical strategies.
Born and raised in Brazil, Eric is fluent in 3 different languages (English, Portuguese, and Spanish) and he’s always looking for his next adventure, whether it’s traveling to new places or trying new foods. With Eric on your team, you’ll not only reach your goals but you’ll also have a great time doing it. He’s the whole package!
“Dasha makes my life as an optimizer much easier by creating easy-to-implement 80/20 suggestions for account experiments.”
Dasha, our resident Ad Expert, is the queen of organization, making sure all our projects run like clockwork and our clients are always one step ahead of the competition. She’s a whiz with Google and Bing Ads, always finding the best bang for our client’s buck. When she’s not concoting new ad strategies or optimizing ads, you can find her salsa dancing her way through Latin America, brushing up on her Spanish and living her best life.
“The human ChatGPT”
Meet Rob, our resident wordsmith and PR guru. He’s a master at crafting compelling copy that’ll have you reaching for your wallet before you know it. But don’t let his smooth talking fool you, he’s not just all talk – he’s also walked the walk, having owned and sold a successful business in the past. He’s also a bit of a globe-trotter, having lived in multiple countries in Asia, and now calls beautiful Barcelona, Spain his home.
When he’s not busy writing, you can find him cheering on his favorite soccer team or hanging out with his partner and their furry little family – a cat and a dog.
“He built an Internet brand the hard way so our clients don’t have to.”
Ben joins the team with a rare edge: he’s a former full-time influencer who built a global audience and scaled his own company from scratch. His battle-tested entrepreneurial grit is what allows him to jump into the trenches with our clients and fast-track their growth with the same blistering pace he runs his marathons. Off the clock, this high-energy Arkansas runner never stops. Whether he’s chasing trout with his fly rod, cruising the lake in his boat, or keeping up with his wife and three girls, Ben is always on the move.
“It almost seems like her tech power is to have ALL THE POWERS!”
Jelena is a tech whiz and website wizard at Optimized Marketing. She’s constantly tinkering and testing to make sure our clients’ online presence is top-notch. Rumor has it that she also studied law at college and can write contracts, almost as well as she writes code.
Outside of work, you’re most likely to find Jelena binging the latest Netflix series, flexing her brain muscles with crosswords, or taking romantic strolls with her significant other.
“Basketballs and Bounce Rates: Ron Dunks Digital Dilemmas with Ease!”
Meet Ron, our Digital Marketing maestro. He’s an expert at analyzing data, crafting creative solutions to problems. He is extremely sharp and attentive to his clients’ needs. He understands the bigger picture and offered value by optimizing tech stacks and spearheading growth strategies for clients.
When he’s not uplifting the team and working on client accounts, you can find Ron traveling the world, experiencing new cultures, DJ-ing, meeting people and probably on a basketball court competing.
“Sandi is our ‘help anywhere’ team member who loves to learn and take on new challenges that will help her teammates and clients.”
Sandi is a big part of the glue that holds our team together, keeping us on track and making sure our clients’ metrics are always in check. But when she’s not crunching numbers, she’s a doting grandma and a proud pastor’s wife, basking in the love of her family and supporting her husband in their ministry endeavors. Because let’s be real, keeping track of metrics is important, but family and faith come first.
“As a business owner or manager, you know that some of the most important work happens behind the scenes, under the green brim and dull light of the bean counter. Tiffini is awesome”
Tiffini is the go-to person when it comes to anything numbers-related at Optimized Marketing. She’s a whiz with figures and always makes sure we’re on top of our game. When she’s not crunching numbers, she’s probably belting out her favorite songs, spreading the love at church, camping by the lake, cuddling with her furry friends, or showering her kids with affection. A true multitasker!
“Jane transforms complex funnels into simple, automated growth engines.”
Jane is our go-to optimizer and CRM powerhouse. With a sharp eye for data and a knack for automation, she helps businesses streamline processes, nurture leads, and convert opportunities at scale. From building custom workflows to designing seamless client journeys, Jane turns “what if” ideas into automated realities.
Fluent in English, Spanish, and Russian, she thrives in cross-cultural projects and brings a global perspective to every campaign. Based in Mexico, Jane balances her love of optimization with a passion for travel, new experiences, and wakesurfing whenever she can get on the water.
If it can be optimized or automated, Jane will make it happen.
“Grant is our local NFL alum, who loves marketing and helping his clients with an NFL elite mindset and intensity.”
Grant Hermanns isn’t your typical marketing partner. A proud native of Albuquerque, NM, and a former Big Ten Team Captain for Purdue (“BOILER UP!”), he brings a level of discipline to strategy rarely found in the industry.
Grant spent three years in the NFL with the New York Jets, Miami Dolphins, and Tampa Bay Buccaneers. His standards were shaped by sharing the field and locker room with high-caliber teammates, including Tom Brady, Aaron Rodgers, and Joe Flacco, which instilled a relentless commitment to execution and accountability. This same mindset now underpins his approach to marketing.
Beyond football, Grant managed multi-million-dollar electrical projects as a Project Manager for a large electrical service company. This experience sharpened his ability to simplify complexity, build strong operational systems, and drive dependable outcomes.
Today, Grant’s mission at Optimized Marketing centers on strategic empathy and disciplined execution. He believes the “good enough” mindset is the biggest threat to long-term profitability. His expertise lies in transforming passive marketing spend into predictable revenue through data-driven planning, precise accountability, and continuous optimization. If your budget isn’t actively responsible for revenue, he’ll make sure it is.
Want to learn more about Grant’s time in the NFL, and his connection to the most critically acclaimed TV show of all time? Schedule here
Talha is the person you call when technology decides to throw a tantrum. Equal parts engineer, problem-solver, and digital first responder, he steps into situations that look unsalvageable and somehow walks out with everything running faster than before. Slow sites, broken layouts, stubborn DNS issues, strange bugs that only appear at 2 a.m. Talha handles them with the calm efficiency of someone who’s seen (and fixed) it all.
What sets him apart isn’t just technical depth across WordPress, Webflow, Shopify, Wix, Builder io, and every other platform that claims to “make websites easy.” It’s the way he makes complex issues feel simple. Talha doesn’t just fix the problem; he explains the why in a way that gives people clarity and control. Teams walk away not only with a solution, but with the confidence to avoid repeating the same issue. It’s a slightly overpowered ability, but that’s just part of his toolkit.
With more than seven years of real-world experience, Talha keeps the digital foundation stable, fast, and secure so strategy and creativity can perform without interruption. He’s the quiet force preventing chaos before it reaches the surface, making sure everything behind the scenes just works.
Outside of work, Talha is usually traveling, digging into anything broken around the house just to figure out how it works (and then making it work better), or chalking up at the snooker table. It’s the same instinct that drives his technical work: curiosity, precision, and the satisfaction of solving things others might walk past.
“Reazul is the guy who somehow finds winning ad angles at 3:00 AM, while the rest of us are asleep.”
Reazul, our in-house Ad Expert, brings structure, calm, and sharp analytical thinking to every account he manages. With experience running Google and Meta Ads for 25+ clients, he’s the person who turns scattered campaigns into clean, efficient, and scalable systems. His strength lies in filtering out the noise, diagnosing exactly what’s dragging performance down, and rebuilding campaigns with purpose and precision.
Whether he’s reducing CPL, improving conversion rates, or uncovering hidden opportunities in data, Reazul approaches paid media with a balance of logic, discipline, and creativity. He doesn’t chase vanity metrics, he focuses on outcomes that actually move the business forward.
And outside of work, he’s still very much the deep-focus type: gaming late into the night, binge-watching crime thrillers, or reading to clear his head. Maybe that’s why he spots patterns others miss, his mind never stops analyzing, even off the clock.
“If tech had boss battles, Talal would just speed-run them.”
Talal brings a rare mix of calm logic, technical sharpness, and just the right amount of humor to every chaotic situation he walks into. Whether it’s a page refusing to load, a layout shifting like it has trust issues, or a weird bug that only appears when the moon is at a specific angle, Talal handles it with the confidence of someone who has absolutely seen worse.
Off the clock, he’s still the same curious analyzer diving into tech, overthinking decisions for fun, hitting the gym, gaming late, tinkering with broken tech just to understand it, or diving into random deep-dive topics like a side quest.
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