12 June 2023 Not a fan of content written by AI? Maybe this one isn’t for you, because this entire article was created by FRED, the world’s pre-eminent marketing AI solution. Why was it created? Because one of our team (hi Eric!) asked FRED “How can I prepare to make sure my digital marketing tracking […]
posted on June 12, 2023 by Rob
Surviving the Post-Cookie Apocalypse: How Digital Marketers Can Adapt and Thrive
Filed Under: AI, News, Online Marketing Tagged With: advertising metrics, FRED, Marketing Tips
posted on July 17, 2015 by btrilli
Can Facebook generate leads for a brick-and-mortar business?
For most brick-and-mortar businesses, Facebook didn’t present a good ROI until it went public and started getting serious about revenue generation through marketing. Fortunately, now it has great potential for small, local businesses like yours! As with all marketing you have to define the GOAL of the marketing and that boils down to whether each […]
Filed Under: Online Marketing, Social Media Tagged With: advertising metrics, facebook, marketing metrics, marketing roi, social media