The Only Digital Marketing Agency for Culligan Dealers

Optimized Marketing is the only marketing agency created and operated by a former Culligan dealer.

With three former Culligan employees on our staff, and a best-in-class approach to lead generation, there’s no better marketing agency for local Culligan dealers.

REAL RESULTS FROM CULLIGAN DEALERS ACROSS NORTH AMERICA

Turn $1 Into $10, Again and Again 📈

Most marketing agencies start with a target of breaking even Year-on-Year.
You? You could be working with an agency that gets dealers pulling a 1,073% average return on ad spend — month after month.
One dealer paid $2.02 per lead using a Meta campaign we built. Their inbox was full. And it wasn’t a fluke — it was strategy.

 

Generating Leads in Places Other Agencies Give Up 💡

Tired of hearing things like, “Bing doesn’t work for Culligan Dealers”?
You’re leaving leads on the table. Bing has been a goldmine for Culligan dealers we work with — especially in areas other agencies ignore.  

And that’s just one example.

You’ve also got home shows and offline promos? Good. We’ll turn them into online lead machines — generating hundreds of low-cost leads using hyper-local targeting and irresistible offers.

 

Show Up First When AI Tools Give Local Recommendations 🤖

When customers ask ChatGPT or Gemini “Who’s the best water treatment company near me?” — is your dealership the one they hear first?
Ours are.
You get the content, trust signals, and search footprint needed to show up where your competitors don’t even know to look yet.

Dealers Like YOU Are Breaking Records With Us

Our Results Aren't a Fluke

“Our first month with Optimized, we broke a monthly record for sales because of their marketing efforts.”

Jen Mercer 

Culligan Rothesay

“What you’ve done for us on Culligan has been a pure joy.”

Alex Connelly 

Sioux Falls Culligan

“January has historically been a scary month for us — but this year, it was the first time ever we were actually looking forward to our results.”

Murray Shaw 

Culligan Cranbrook

Stop settling for “good enough.”

If you’re serious about dominating your local market — not just playing in it — it’s time to make the switch.

Set up your free 30-minute lead-gen strategy call now – walk away with a game plan — even if you don’t hire us

Culligan-specific services

Search Advertising

We run ads on search engines like Google, Bing, and others, to bring you qualified, ready-to-buy leads

Social Media

We create impactful, scroll-stopping ads in the places your target customers hang out online.

TV and Radio

We’re not a “set it and forget it” agency. If you’re investing in TV and Radio we’ll show you if they’re working.

Coop Management

Managing coop funds shouldn’t be a case of ‘set it and forget it’ ads. Ever. We’ll maximize your coop dollars

Branding Campaigns

We create impactful, scroll-stopping ads in the places your target customers hang out online.

Lead-Generating Websites

We’ve run thousands of AB tests on local Culligan websites and we know what converts. Your website will never stand still.

Reporting & Monitoring

Know what your current return on your marketing investment is? You will with us.

Dedicated Experts

Get your own dedicated marketing expert to speak with, whenever you like.

Always Know Your ROI

Our reporting shows Culligan dealers which ads and promos actually generate revenue.

Save Time & Grow Sales with our AI Phone Agent

Brandrep.AI is your 24/7 Culligan AI agent that handles tasks like bottled water lead follow-ups, appointment setting, and upselling—saving you time and reducing costs.

Never Miss a Lead Again

Automate customer interactions 24/7 with AI, ensuring every lead gets an immediate, professional response without adding to your team’s workload

Automate Sales, Save Time

Save time and reduce costs by seamlessly having AI handle tasks like lead follow-ups, appointment setting, and upselling—turning missed opportunities into new revenue streams.

Try It Now For FREE

Enter your name and phone number, and one of our BrandRep.ai specialists will reach out to you!

The current BrandRep.ai demo runs for 2 minutes, as it’s currently in beta. We’d really appreciate your feedback here on how it’s performing.

Super grateful for the team at Optimized Marketing. They have helped us to move our marketing efforts to the next level.

Our website is second to none. Our monthly reports keep us on track.

The ongoing testing and support have made kept things moving forward with great results. Our sales numbers have never been higher and continue to grow.

Steve Langendoen,
Owner, Culligan Niagara

Why Optimized Marketing?

Optimized Marketing is the only marketing agency run by a former Culligan dealer, with 3 former Culligan employees on our staff. We understand your business.

We believe that great websites aren’t built, they’re tested. To date we’ve completed over 2,000 landing page experiments on our Culligan websites.

You’ll always know what your return on investment (“ROI”) is because we’re the only agency who can tell you exactly which keywords are actually generating you revenue.

Oh, and we also genuinely care about your business. After all, you don’t become the ‘Happiest Company on Earth’ if you don’t prioritize people.

What Culligan Dealers Say After Less Than 90 Days with us

Our first month with Optimized, we broke a monthly record for sales because of their marketing efforts!

Alex from Sioux Falls Culligan

our results

Optimized Marketing has generated over 300,000 conversions Culligan dealerships across the USA and Canada since 2013.

In that time, we’ve grown successful Culligan dealers of all sizes, while safeguarding them against increasingly competitive markets.

What is it that Culligan dealers love about us?

We get them more qualified leads, for less.

Get More Qualified Leads

Are you ready to work with the best marketing agency for culligan dealers?

We work hard to generate leads for Culligan dealers, so they don’t have to.

If you’re ready to switch to an agency that makes life easier and more profitable for Culligan dealers like you, set up a 30-minute lead-gen strategy call, now.