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Optimized Marketing is the only marketing agency created and operated by a former Culligan dealer.
With three former Culligan employees on our staff, and a best-in-class approach to lead generation, there’s no better marketing agency for local Culligan dealers.
Turn $1 Into $10, Again and Again 
Most marketing agencies start with a target of breaking even Year-on-Year.
You? You could be working with an agency that gets dealers pulling a 1,073% average return on ad spend — month after month.
One dealer paid $2.02 per lead using a Meta campaign we built. Their inbox was full. And it wasn’t a fluke — it was strategy.
Generating Leads in Places Other Agencies Give Up 
Tired of hearing things like, “Bing doesn’t work for Culligan Dealers”?
You’re leaving leads on the table. Bing has been a goldmine for Culligan dealers we work with — especially in areas other agencies ignore.
And that’s just one example.
You’ve also got home shows and offline promos? Good. We’ll turn them into online lead machines — generating hundreds of low-cost leads using hyper-local targeting and irresistible offers.
Show Up First When AI Tools Give Local Recommendations 
When customers ask ChatGPT or Gemini “Who’s the best water treatment company near me?” — is your dealership the one they hear first?
Ours are.
You get the content, trust signals, and search footprint needed to show up where your competitors don’t even know to look yet.
“Our first month with Optimized, we broke a monthly record for sales because of their marketing efforts.”
“What you’ve done for us on Culligan has been a pure joy.”
“January has historically been a scary month for us — but this year, it was the first time ever we were actually looking forward to our results.”
If you’re serious about dominating your local market — not just playing in it — it’s time to make the switch.
Set up your free 30-minute lead-gen strategy call now – walk away with a game plan — even if you don’t hire us
We run ads on search engines like Google, Bing, and others, to bring you qualified, ready-to-buy leads
We create impactful, scroll-stopping ads in the places your target customers hang out online.
We’re not a “set it and forget it” agency. If you’re investing in TV and Radio we’ll show you if they’re working.
Managing coop funds shouldn’t be a case of ‘set it and forget it’ ads. Ever. We’ll maximize your coop dollars
We create impactful, scroll-stopping ads in the places your target customers hang out online.
We’ve run thousands of AB tests on local Culligan websites and we know what converts. Your website will never stand still.
Know what your current return on your marketing investment is? You will with us.
Get your own dedicated marketing expert to speak with, whenever you like.
Our reporting shows Culligan dealers which ads and promos actually generate revenue.
Brandrep.AI is your 24/7 Culligan AI agent that handles tasks like bottled water lead follow-ups, appointment setting, and upselling—saving you time and reducing costs.
Automate customer interactions 24/7 with AI, ensuring every lead gets an immediate, professional response without adding to your team’s workload
Save time and reduce costs by seamlessly having AI handle tasks like lead follow-ups, appointment setting, and upselling—turning missed opportunities into new revenue streams.
Enter your name and phone number, and one of our BrandRep.ai specialists will reach out to you!
The current BrandRep.ai demo runs for 2 minutes, as it’s currently in beta. We’d really appreciate your feedback here on how it’s performing.
Super grateful for the team at Optimized Marketing. They have helped us to move our marketing efforts to the next level.
Our website is second to none. Our monthly reports keep us on track.
The ongoing testing and support have made kept things moving forward with great results. Our sales numbers have never been higher and continue to grow.
Steve Langendoen,
Owner, Culligan Niagara
Optimized Marketing is the only marketing agency run by a former Culligan dealer, with 3 former Culligan employees on our staff. We understand your business.
We believe that great websites aren’t built, they’re tested. To date we’ve completed over 2,000 landing page experiments on our Culligan websites.
You’ll always know what your return on investment (“ROI”) is because we’re the only agency who can tell you exactly which keywords are actually generating you revenue.
Oh, and we also genuinely care about your business. After all, you don’t become the ‘Happiest Company on Earth’ if you don’t prioritize people.
Our first month with Optimized, we broke a monthly record for sales because of their marketing efforts!
Alex from Sioux Falls Culligan
Optimized Marketing has generated over 300,000 conversions Culligan dealerships across the USA and Canada since 2013.
In that time, we’ve grown successful Culligan dealers of all sizes, while safeguarding them against increasingly competitive markets.
What is it that Culligan dealers love about us?
We get them more qualified leads, for less.
We work hard to generate leads for Culligan dealers, so they don’t have to.
If you’re ready to switch to an agency that makes life easier and more profitable for Culligan dealers like you, set up a 30-minute lead-gen strategy call, now.
