The *Only* Digital Marketing Agency for Culligan Dealers

Optimized Marketing is the only marketing agency created and operated by a former Culligan dealer.

With three former Culligan employees on our staff, and a best-in-class approach to lead generation, there’s no better marketing agency for local Culligan dealers.

Team photo CDANA 2025

Real Results From Dealers Like You

Turn $1 Into $10, Again and Again 📈

Most marketing agencies start with a target of breaking even Year-on-Year.
You? You could be working with an agency that gets dealers pulling a 1,073% average return on ad spend — month after month. 

Generating Leads in Places Other Agencies Give Up 💡

Tired of hearing things like, “Bing doesn’t work for Culligan Dealers”?
You’re leaving leads on the table. Bing has been a goldmine for Culligan dealers we work with — especially in areas other agencies ignore. 

Show Up First When AI Tools Give Local Recommendations 🤖

When customers ask ChatGPT or Gemini “Who’s the best water treatment company near me?” — is your dealership the one they hear first? Ours are.

See What Dealers Are Saying

Culligan-specific services

Search Advertising

Social Media

TV and Radio

Coop Management

Branding Campaigns

Lead-Generating Websites

Reporting & Monitoring

Talk to Real People

Always Know Your ROI

Why Optimized Marketing?

Optimized Marketing is the only marketing agency run by a former Culligan dealer, with 3 former Culligan employees on our staff. We understand your business.

We believe that great websites aren’t built, they’re tested. To date we’ve completed over 2,000 landing page experiments on our Culligan websites.

You’ll always know what your return on investment (“ROI”) is because we’re the only agency who can tell you exactly which keywords are actually generating you revenue.

Oh, and we also genuinely care about your business. After all, you don’t become the ‘Happiest Company on Earth’ if you don’t prioritize people.

Proven ROI for Culligan Dealers

Optimized Marketing has generated over 300,000 conversions Culligan dealerships across the USA and Canada since 2013.

In that time, we’ve grown successful Culligan dealers of all sizes, while safeguarding them against increasingly competitive markets.

What is it that Culligan dealers love about us?

We get them more qualified leads, for less.

Super grateful for the team at Optimized Marketing. They have helped us to move our marketing efforts to the next level.

Our website is second to none. Our monthly reports keep us on track.

The ongoing testing and support have made kept things moving forward with great results. Our sales numbers have never been higher and continue to grow.

Steve Langendoen,
Owner, Culligan Niagara

Ready to Grow Your Dealership?

Then it's time work with the best marketing agency for Culligan dealers.

If you’re ready to switch to an agency that makes life easier and more profitable for Culligan dealers like you, set up a 30-minute strategy call, now.