What is PMAX? Performance Max (PMax) is a powerful campaign type from Google Ads that lets advertisers reach their audience across all of Google’s platforms using a single campaign. This includes YouTube, Google Search, Display Network, Discover, Gmail, and Maps. Overview We’ve been leveraging Performance Max (PMax) campaigns since 2022 to deliver exceptional results for […]
posted on July 12, 2024 by
Using AI to Boost Team Efficiency
In today’s fast-paced business environment, efficiency isn’t just a goal—it’s a necessity. At Optimized Marketing, we’re big fans of anything that helps us work smarter, not harder. That’s why we’ve embraced artificial intelligence (AI) to manage those mundane, repetitive tasks that can drain our energy and creativity. Here’s how AI is helping us shift our […]
posted on May 28, 2024 by
The Dawn of AI-Powered Marketing: Google’s Game-Changing Vision for the Future
Hey folks! Buckle up because the advertising world is on the brink of a major shakeup, thanks to the rapid leaps in artificial intelligence. Google, the tech giant we all know and love, just rolled out their ambitious AI-powered marketing roadmap at the 11th Google Marketing Live event. This shindig brought together marketers, agencies, and […]
posted on March 7, 2024 by
How Local Service-Based Business Owners Can Use ChatGPT – Culligan Example
This article is written specifically for Culligan dealers—a group of hardworking, skilled local business owners across North America. We know this industry very well, having generated thousands of leads for these businesses over the last decade or so. However, if you’re a local business owner in pretty much any industry, this article will also help you […]
posted on February 21, 2024 by
Harnessing AI: Automating the Mundane to Unleash Creativity
Discover how artificial intelligence can automate routine tasks, freeing up time for more strategic and creative endeavors in your business.
posted on February 16, 2024 by
The Dark Side of AI: How State-Affiliated Threat Actors Misuse Technology
Artificial Intelligence (AI) is a powerful tool that can be used for good, but it can also be misused by malicious actors. This article explores how state-affiliated threat actors have been using AI services for malicious cyber activities and how companies like OpenAI are fighting back.
posted on February 15, 2024 by
Harnessing the Power of AI: Nvidia’s New Tool for SMBs
Nvidia’s new tool, Chat with RTX, allows users to run GenAI models on a PC, offering a unique way for businesses to leverage AI technology. But is it all it’s cracked up to be?
posted on February 13, 2024 by
OpenAI is at it again!
OpenAI has recently announced a new generation of embedding models, API updates, and lower pricing on GPT-3.5 Turbo. These advancements promise to revolutionize the way we approach digital marketing, offering more efficient and cost-effective solutions.
posted on February 13, 2024 by
Using the Power of AI Memory in Your Marketing Strategy
OpenAI’s ChatGPT is testing a new feature that allows it to remember details from previous interactions, making future conversations more helpful and personalized. This article explores how this feature can be leveraged in your marketing strategy.
posted on January 24, 2024 by
A Quirky Twist of Fate: When Borat Meets AI in Marketing
Hey There, Fellow Seekers of the Odd and Insightful: In this digital marketing rodeo, it’s usually the weird turns that take you somewhere interesting. Case in point: our very own Alex Kahts got more than he bargained for when dabbling with some AI shenanigans. Picture this: a Borat-inspired language model that’s supposed to be a laugh […]
