Boosting Pipeline Growth by 26%: A Deep Dive into LinkedIn Audience Targeting

Discover how adjusting LinkedIn Ads to target job function instead of job title can significantly increase your pipeline. This strategy led to a 26% pipeline growth for Cognism, a leading company in international sales intelligence.

Revolutionizing Food Waste: Mill’s Innovative Composting Solution

Mill, a food waste startup, has unveiled a new design of its bin that transforms food waste into compost-like grounds, suitable for feeding plants and chickens. The new design is not only more energy-efficient but also faster, completing a cycle of grinding and drying in less time than its predecessor.

7 Steps to Boost Your Value and Increase Your Pay

Discover a 7-step plan to increase your value and justify a higher pay. This strategy has been used to grow Conversion Rate Experts and can be applied to almost everyone.

A Quirky Twist of Fate: When Borat Meets AI in Marketing​

Hey There, Fellow Seekers of the Odd and Insightful: In this digital marketing rodeo, it’s usually the weird turns that take you somewhere interesting. Case in point: our very own Alex Kahts got more than he bargained for when dabbling with some AI shenanigans. Picture this: a Borat-inspired language model that’s supposed to be a laugh […]

Harnessing Democratic Inputs for AI: A New Era for Digital Marketing

OpenAI’s Democratic Inputs to AI grant program is a game-changer for the digital marketing landscape. By involving the public in AI decision-making, businesses can better align their marketing strategies with the values of their target audience.

Harnessing the Power of TikTok Spark Ads: A Case Study

Discover how Treecard, a free app that plants trees, achieved a 1,027% increase in app installs and a 63% reduction in app install costs by leveraging TikTok Spark Ads.

Leveraging Apple Music’s Collaborative Playlists for Your Business

Apple Music’s new collaborative playlist feature can be a game-changer for businesses. Learn how to use it to enhance your brand’s engagement and customer experience.

The Power of Conversion Rate Optimization: A Case Study

Discover how Homeaglow, an online home-service marketplace, achieved 4x growth in revenue through effective conversion rate optimization strategies.

Spotify’s AUX: A New Avenue for Brands and Creators

Spotify has launched AUX, a new service that connects brands with emerging artists. This move not only provides another income source for Spotify but also offers a new way for artists to monetize their work.

Moonshot AI: A New Contender in the Race for Large Language Models

Moonshot AI, a Chinese startup, has raised over $1 billion in a Series B round, catapulting its valuation to $2.5 billion. The company is focused on developing Large Language Models (LLMs) capable of processing long-form context and response.