The Power of Conversion Rate Optimization: A Case Study

Discover how Homeaglow, an online home-service marketplace, achieved 4x growth in revenue through effective conversion rate optimization strategies.
The Power of Conversion Rate Optimization: A Case Study

Meet Homeaglow, an online marketplace that connects households with home service professionals, covering a whopping 85% of US zip codes. Their CEO, Aaron Cheung, recently shared some insights into their success story, and it’s one that every SMB should pay attention to.

In a video interview, Cheung revealed that one of the best decisions they made was to kick off a relationship with Conversion Rate Experts (CRE). This partnership not only improved their conversion rate but also freed up their team’s time to focus on improving the product and core customer experience. The result? A staggering 4 to 5x growth in revenue and customers served.

What’s more, this wasn’t a short-lived success. Homeaglow has been working with CRE for a year and a half, and the quality of ideas and returns from the work has not diminished. In fact, Cheung describes the return on investment as a ‘no-brainer’.

Homeaglow operates in a high-stakes environment, spending seven figures a month on paid advertising. For them, every percentage point of improvement in their conversion rate translates to a significant reduction in their monthly spend. As Cheung puts it, ‘5%, 10%, 15% improvements to your conversion rate really pays dividends.’

So, what’s the secret to CRE’s success? According to Cheung, it’s their initial research into understanding user personas and psychology. This information has been invaluable to Homeaglow’s product, engineering, and operations teams, helping them make progress on their own non-conversion rate optimization workstreams.

In conclusion, Homeaglow’s success story is a testament to the power of conversion rate optimization. It’s not just about improving your website’s design or tweaking your pay-per-click advertising strategy. It’s about understanding your users, their needs, and their behaviors. And when you get it right, the results can be truly transformative.

For more insights into Homeaglow’s success, check out the full testimonial on the Conversion Rate Experts website.



Recent Posts

Follow Us

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit