As a serial entrepreneur, I’m always on the lookout for innovative marketing strategies that can help small businesses grow. Today, I want to share a fascinating case study about a company called Treecard and how they used TikTok Spark Ads to achieve remarkable results.
Treecard, a free app that plants trees, had ambitious goals to grow their presence in the United States. They partnered with Kurve Marketing Consultancy to drive more app installations and activate new users to participate in their Walk to Plant campaign. Their strategy? Testing TikTok Spark Ads.
TikTok Spark Ads are a native ad format that allows brands to use organic posts as advertisements. Kurve sourced creator videos and amplified them through these ads. They split their TikTok creatives between two campaigns: one for testing and another to rapidly deploy new videos and allocate budget to their best performers. This strategy proved pivotal.
Kurve also leveraged TikTok’s Video Insights to decipher whether their campaigns were successful. The more detail about which words, actions, images, and sounds were boosting the app’s installations, the more Kurve could fine-tune future content to maximize impact.
Over two months, Kurve sourced and analyzed 100 creatives, learning what worked and what didn’t. Based on their findings, Treecard could spend more on advertisements to generate the best results and further its mission.
The result? A whopping 1,027% increase in app installs and a 63% reduction in app install costs. Now, that’s what I call a good one-two combo!
So, why did this strategy work? Kurve utilized data and acted quickly to ensure the success of its strategy. They monitored what worked and what didn’t work, deprioritizing what wasn’t working and focusing on optimizing their efforts and budget to support the highest ROI campaigns. They also created a process to move fast, testing new ideas and using what they learned as fuel for their other campaigns. Lastly, they worked with influencers to create content, reaching their target market through the people they follow.
One extra tidbit to callout about TikTok ads: TikTok’s content distribution model is unique as it can reach everyone, not just followers, resulting in massive potential for exponential growth.
From this case study, we can glean three valuable lessons for your strategy: Monitor data to build effective tactics, establish a quick-testing process for campaign optimization, and partner with influencers to reach your target audience. Apply these lessons to enhance your tactics and drive better results.
Remember, the key to successful marketing is always learning, being proactive, and making data-backed decisions. And don’t forget to incorporate a bit of self-deprecating humor and sarcasm along the way!
