Leveraging Apple Music’s Collaborative Playlists for Your Business

Apple Music's new collaborative playlist feature can be a game-changer for businesses. Learn how to use it to enhance your brand's engagement and customer experience.
Leveraging Apple Music's Collaborative Playlists for Your Business

Apple Music has recently introduced a new feature that allows subscribers to create collaborative playlists. This feature, launched with iOS 17.3, enables users to invite others to select tracks for a shared playlist, and even react to specific songs using emojis. This update, as reported by TechCrunch, provides an easy way to share songs in one place and could be used to plan soundtracks for events like parties or game nights.

To use this feature, navigate to a playlist and click the new ‘collaborate’ button next to the download icon on the top right of your screen. You can then invite people to the playlist, who will receive a text to join. Everyone in the playlist has the option to add, delete, or reorder songs.

This feature was initially expected to roll out with iOS 17, but was delayed to 2024. Alongside this, Apple also announced that users can now contribute to what’s playing in a car with SharePlay. This means that when users are in a car and streaming music through Apple Music, other trusted iPhone devices will get an invite to join the session. Listeners can then control the music from their own devices, even if they don’t have an Apple Music subscription.

The launch of iOS 17.3 also brings Apple’s new Stolen Device Protection feature, which helps prevent thieves from accessing your information. To activate this, go into your settings, tap ‘Face ID & Passcode’, enter your device passcode, and turn Stolen Device Protection on. This feature must be activated before the device is lost or stolen to work.

For businesses, these features can be leveraged to enhance customer engagement and experience. For instance, a restaurant or cafe could create a collaborative playlist for customers to add their favorite songs, creating a more personalized atmosphere. Similarly, businesses could use this feature in social media campaigns, inviting followers to contribute to a playlist related to a specific theme or event. The possibilities are endless, and with a bit of creativity, businesses can use Apple Music’s new features to their advantage.

Jelena Janić

Jelena Janić

Jelena is a tech whiz and website wizard at Optimized Marketing. She’s constantly tinkering and testing to make sure our clients’ online presence is top-notch. Rumor has it that she also studied law at college and can write contracts, almost as well as she writes code. Outside of work, you’re most likely to find Jelena binging the latest Netflix series, flexing her brain muscles with crosswords, or taking romantic strolls with her significant other.

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