Hello, dear readers! It’s Rob here, your resident wordsmith and PR guru. Today, I’m going to share with you a 7-step plan that I stumbled upon on Conversion Rate Experts. This plan is designed to help you increase your value and justify a higher pay. It’s like a Benny Hill sketch, it might seem a bit mad at first, but it all comes together beautifully in the end.
The plan is based on two principles. First, understand that an employer is looking at two things: the value you create and how much you cost. They will only pay for your services if you deliver more value than you cost. So, there are two ways to get paid more: get paid more for the work you are already doing or create more value and prove you’ve done so.
The second principle is to focus on creating more value and proving you’ve done so. It’s like baking a scone, the more effort you put into it, the better it tastes. And trust me, the taste of success is far sweeter than any scone I’ve ever baked.
Now, let’s dive into the 7-step plan:
1. Identify what would represent incredible success for your employer or client. What are the main problems they want to fix? What would be their dream outcome?
2. Establish a metric, a way of measuring your contribution toward that goal. This part is essential. If there’s no clear way to measure success, find a meaningful goal you can easily track.
3. Create a graph of your vision. Look at it every day. It’s like a Monty Python sketch, it might seem absurd at first, but it will start to make sense after a while.
4. Focus. Ensure that your daily plans include actions that will make the target real. Do everything you can to ignore things that distract you from hitting your target.
5. Spread your vision. The more people you persuade to join in, the more likely you will be to succeed.
6. Don’t assume that others will calculate the ROI you’ve generated. Show the value you’ve created so far and the value you plan to create next.
7. Trust that you’ll eventually get paid what you are worth, which tends to happen in the long run.
This plan has worked wonders for Conversion Rate Experts and it can do the same for you. So, give it a try and let me know how it goes. And remember, success is like a good British comedy, it might take a while to get there, but the journey is always worth it.
Until next time, keep optimizing!
