Are you ready for MobileGeddon?

In just a few days—April 21, 2015—Google is poised to unveil one of the biggest changes to their search engine rankings ever. Web marketing geeks around the world are calling it “MobileGeddon”… Companies around the world are scrambling to meet this deadline so they can avoid a harsh Google penalty that could cost them thousands […]

“Field of Dreams” Marketing

One of the most memorable lines in cinematic history comes from Field of Dreams. A faint whisper tells Ray (played by Kevin Costner)… “If you build it, they will come…” The traditional way of developing a marketing strategy: Find an Ad Agency Agency asks you about products you want to sell Agency researches other dealers’ […]

Use A/B split-testing to increase your leads without increasing your budget

In his book, How to Become a Rainmaker, Jeffrey J. Fox points out a study of salespeople who make more than a quarter million dollars per year in commissions. The study found that highly successful salespeople have an interesting common characteristic. They tend to implement new ideas very quickly. If they go to a seminar […]

Great Websites aren’t Built, They’re Tested

What is the most trusted brand in the United States? If you guessed Coca-Cola or Nike or Procter & Gamble or Apple, you’d be close. However, according to Entrepreneur.com, the most trusted brand in the US is Amazon.com. A company that is less than 2 decades old (it first hit the Internet in July 1995) […]

How we help businesses that already have a website

Does any of this sound familiar? 3 months ago you invested in a brand new website but you’re still not getting great performance. …Or the leads you are getting are low-quality. …Or your conversion rate just keeps hovering around or below 3%. …Or your web designer has never even told you your conversion rate. …Or […]

Top 19 Myths of Internet Marketing for Small Business

Whether it’s SEM, SEO, or website design, there are a lot of Myths out there that just don’t hold up to testing so let’s tackle the top 19 right now. Keep in mind these myths are for service-based small businesses with the primary goal of generating leads. For e-commerce, current customer portals, forums, blogs and […]

Leapfrog is doing the BEST online marketing in the Culligan system

Yes, you read that correctly… They are the best in the system. Well other than what I’ve been doing… For those of you who don’t know me, I have owned a couple of Culligan dealerships and members of my family still do…  Additionally, I have no real incentive to be for or against leapfrog. I’m […]