Using AI to Boost Team Efficiency

In today’s fast-paced business environment, efficiency isn’t just a goal—it’s a necessity. At Optimized Marketing, we’re big fans of anything that helps us work smarter, not harder. That’s why we’ve embraced artificial intelligence (AI) to manage those mundane, repetitive tasks that can drain our energy and creativity. Here’s how AI is helping us shift our […]

Unlocking Happiness: Insights & Tips from Our Team

Recently, our team had a chat about happiness during a culture onboarding session with Bryan Trilli. The talk began with a focus on “tangles” and how they relate to happiness. Bryan shared a story about an article he found on the “happiest man in the world,” which made us all wonder what happiness really means […]

15 things we did to become the Happiest Company in the World

In January of 2015 my team sat in a ski-in, ski-out lodge at the foot of the Rocky Mountains at Durango Mountain Resort on a Friday morning. As we do from time-to-time, we were playing a game. The game was to guess how well we ranked as an organization on happiness compared to over 700 […]