In early 2025, a Beachcomber dealer in Cranbrook came to us with a familiar story: they’d been investing in digital, but it wasn’t paying off the way it should. Their agency was slow to react. Campaigns were rarely updated. The ad creative didn’t speak to local buyers, and the website made it hard for visitors […]
Dear Business Owner, If I told you that one of the Culligan dealers made $315,842 in revenue from just $33,317 in ad spend last year, would you want to know how? Of course you would. This isn’t a theory. It’s not some gimmick. It’s what happened, quietly, over the last 12 months. And here’s the […]
What if your ads could keep improving every month? At Optimized Marketing, we know you’re busy running your dealership, managing your team, and serving your customers. You don’t have time to worry about whether your advertising is working. That’s why we take care of it for you—and we don’t just set it up and leave […]
Overview We recently ran a campaign for a US-based Culligan dealer that got amazing results. This campaign brought in new leads, made more people aware of the dealer, and got more traffic to their website. By using social media ads and search engines, we helped the dealer see quick results and a lasting boost in […]
At Optimized Marketing, we excel at finding the most efficient ways to help our clients succeed, especially in today’s evolving digital advertising landscape. With competition rising, many businesses face increasing costs on platforms like Google Ads, which can impact profitability. That’s where Microsoft Ads comes in—a powerful but often underrated advertising platform that can help […]
Introduction: Starting a new business can be tough, especially in a highly competitive industry like IV hydration. That’s where Optimized Marketing came in. Our team at Optimized Marketing was approached by several new IV hydration businesses who were just starting out and didn’t have a website or any marketing strategies in place. We knew that […]
What is PMAX? Performance Max (PMax) is a powerful campaign type from Google Ads that lets advertisers reach their audience across all of Google’s platforms using a single campaign. This includes YouTube, Google Search, Display Network, Discover, Gmail, and Maps. Overview We’ve been leveraging Performance Max (PMax) campaigns since 2022 to deliver exceptional results for […]
Optimized Marketing has been dominating local search rankings since 2011. We have taken over and successfully improved the rankings of every client we have ever taken on. Our success is based on our unique strategy that independently evaluates each account based on the value of each term not just the traffic potential. We utilize PPC […]
This One Strategy Bucked Industry Trends For 90% of Dealers Case Study How Our Keyword to Revenue Strategy Helped 90% of our Culligan Dealers Increase Revenue Despite Industry Trends Challenge As a digital marketing agency, our challenge was to help Culligan dealers increase revenue during a challenging period when the industry was seeing a downward […]
Why YouTube? YouTube is the latest up-and-coming social media platform for marketing after Facebook and Instagram. The CPM (Cost-per-mile or cost per thousand impressions) is relatively affordable when compared to TV. According to Pew Research as much as 81% of Americans use Youtube. YouTube can sometimes be referred to as a web 2.0 A Web […]
