12 June 2023 Not a fan of content written by AI? Maybe this one isn’t for you, because this entire article was created by FRED, the world’s pre-eminent marketing AI solution. Why was it created? Because one of our team (hi Eric!) asked FRED “How can I prepare to make sure my digital marketing tracking […]
Surviving the Post-Cookie Apocalypse: How Digital Marketers Can Adapt and Thrive
3 Takeaways From The CDANA 2023 Marketing Roundtable
Here are 3 quick takeaways from the CDANA marketing roundtable that might help your dealership when it comes to getting more leads.
How To Determine Your Small Business Marketing Budget
To determine what you should be willing to spend on marketing, you need to consider: Lifetime value of the customer Fixed Costs Variable Costs Marketing Costs Here’s an example of an existing company that manufactures widgets. Each month you sell 1,000 widgets at $15 each for total revenue of $15,000. Your variable costs – sales […]
Prevent competitors from stealing your search leads with branded keywords
If you’re looking for the most cost-effective, easiest-to-close leads for your business, your goal is to get to the people who already know (and trust) your brand, know they need what you sell, and are just trying to decide if your services are best for them. For example, here is a progression of searches from […]
Hold Optimized Marketing accountable in 5 minutes/month
When I was the Team Leader of my Culligan dealership, each quarter I’d receive marketing reports from my ad agency. Marketing was always one of my favorite things to do so as soon as the email came into my Gmail inbox, I’d “star” it so I could set aside half an hour to look at […]
Are you ready for MobileGeddon?
In just a few days—April 21, 2015—Google is poised to unveil one of the biggest changes to their search engine rankings ever. Web marketing geeks around the world are calling it “MobileGeddon”… Companies around the world are scrambling to meet this deadline so they can avoid a harsh Google penalty that could cost them thousands […]