Remember those days when an “ON AIR” sign almost guaranteed you a captive audience hanging on every word? For local home service businesses, radio once felt like the magic marketing bullet. You’d cut a catchy jingle, buy a slot on the local station, and wait for the phone to ring off the hook. And back […]
Historical Foundation: Key Studies Shaping Radio’s Reputation Early advertising research established radio as a powerful marketing medium, even for smaller local businesses. The Radio Ad Lab (a research initiative of the U.S. Radio Advertising Bureau) conducted foundational studies in the 2000s demonstrating radio’s strong return on investment (ROI) and synergy with other media. Notably, one […]
OverviewIn the U.S. service industries where salespeople facilitate transactions (e.g., B2B services, financial services, real estate), building a strong brand is a long-term endeavor. Recent peer-reviewed studies and reputable reports highlight how Share of Voice (SOV), creative quality, and time contribute to brand strength. They also compare long-term brand-building to short-term activation (direct response) marketing. […]
If You’re Only Running Ads, You’re Losing Money If you run a Culligan dealership, chances are you’re spending money on Google Ads, Facebook promotions, or direct mail to get new customers. Those things work, but only in the short term. The moment you stop paying for those ads, the leads dry up. Sound familiar? That’s […]
