Hey There, Fellow Seekers of the Odd and Insightful: In this digital marketing rodeo, it’s usually the weird turns that take you somewhere interesting. Case in point: our very own Alex Kahts got more than he bargained for when dabbling with some AI shenanigans. Picture this: a Borat-inspired language model that’s supposed to be a laugh […]
posted on January 23, 2024 by
Harnessing Democratic Inputs for AI: A New Era for Digital Marketing
OpenAI’s Democratic Inputs to AI grant program is a game-changer for the digital marketing landscape. By involving the public in AI decision-making, businesses can better align their marketing strategies with the values of their target audience.
posted on January 23, 2024 by
Harnessing the Power of TikTok Spark Ads: A Case Study
Discover how Treecard, a free app that plants trees, achieved a 1,027% increase in app installs and a 63% reduction in app install costs by leveraging TikTok Spark Ads.
posted on January 22, 2024 by
Leveraging Apple Music’s Collaborative Playlists for Your Business
Apple Music’s new collaborative playlist feature can be a game-changer for businesses. Learn how to use it to enhance your brand’s engagement and customer experience.
posted on January 22, 2024 by
The Power of Conversion Rate Optimization: A Case Study
Discover how Homeaglow, an online home-service marketplace, achieved 4x growth in revenue through effective conversion rate optimization strategies.
posted on January 19, 2024 by
Spotify’s AUX: A New Avenue for Brands and Creators
Spotify has launched AUX, a new service that connects brands with emerging artists. This move not only provides another income source for Spotify but also offers a new way for artists to monetize their work.
posted on January 16, 2024 by
Moonshot AI: A New Contender in the Race for Large Language Models
Moonshot AI, a Chinese startup, has raised over $1 billion in a Series B round, catapulting its valuation to $2.5 billion. The company is focused on developing Large Language Models (LLMs) capable of processing long-form context and response.
posted on January 12, 2024 by
Harnessing AI: Automating the Mundane to Unleash Creativity
Discover how artificial intelligence can take over the tedious tasks in your business, freeing up your time and energy for more strategic and creative endeavors.
posted on January 9, 2024 by
Adapting to Change: A Florida Retailer’s Innovative Approach to Cake’s Bankruptcy
In the wake of electric motorbike startup Cake’s bankruptcy, a Florida retailer has taken an innovative approach to keep the brand alive and adapt to the changing landscape of the electric vehicle industry.
posted on January 5, 2024 by
Demystifying Demand Modeling: A Guide for SaaS Startups
Demand modeling is a powerful tool that provides priceless insights into customer behavior and market trends. By gathering specific data points, like historical info around sales length, MQL types, and market trends, you can make informed decisions and set realistic goals for your SaaS company’s growth.











