What is the most trusted brand in the United States? If you guessed Coca-Cola or Nike or Procter & Gamble or Apple, you’d be close. However, according to Entrepreneur.com, the most trusted brand in the US is Amazon.com. A company that is less than 2 decades old (it first hit the Internet in July 1995) […]
Does any of this sound familiar? 3 months ago you invested in a brand new website but you’re still not getting great performance. …Or the leads you are getting are low-quality. …Or your conversion rate just keeps hovering around or below 3%. …Or your web designer has never even told you your conversion rate. …Or […]
Whether it’s SEM, SEO, or website design, there are a lot of Myths out there that just don’t hold up to testing so let’s tackle the top 19 right now. Keep in mind these myths are for service-based small businesses with the primary goal of generating leads. For e-commerce, current customer portals, forums, blogs and […]
There are a few universal truths of human behavior… One of these is our utter disdain for getting stuck in traffic. Is there anything more consistently frustrating? In 2010 I embarked upon the motorcycle trip that all motorcyclists fantasize about; tight curves, breath-taking vistas, minimal traffic, and slower drivers actually pull over to let you […]
At the CDANA 2012 Convention in Kansas City, KS, I will be giving a 20-minute presentation on a simple Annual Marketing RoadMap that will take you just 1-hour to prepare. Here’s the summary… If you look at the average small business, the portion of their budget that is scrutinized the LEAST is marketing. Why? Because […]
Yes, you read that correctly… They are the best in the system. Well other than what I’ve been doing… For those of you who don’t know me, I have owned a couple of Culligan dealerships and members of my family still do… Additionally, I have no real incentive to be for or against leapfrog. I’m […]
Learn what numbers are really crucial each week… When you’re bragging to your buddies or when it’s time to actually sell your business, the revenue and profits are important numbers… While you’re actively improving your business, they are secondary. However there are numbers that every business needs to review each week. These should be part […]
A business with an established niche is always worth more A business niche is, “something that prevents your competitors from competing directly on price.” Recently we listed a business that had such a well established niche the owner claimed they were #1 on Google in the organic search results for about 1,000 phrases! Let me […]
Improve your business by taking a vacation. In the first 2 emails we talked about making the commitment to sell and taking the time to setup professional financial reports. Now it’s time to look at how to make you, the owner, less important to the business. On a weekly basis we speak to owners who […]
Step #2 – What numbers will a buyer want to see? Of every email you receive from me, you’ll probably dislike this one the most. After all, what could be more boring than pouring over numbers, expense categories, and interpreting the seemingly made-up language of your accountant? However, great finanical reports are the BEST way […]
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