If you’re looking for the most cost-effective, easiest-to-close leads for your business, your goal is to get to the people who already know (and trust) your brand, know they need what you sell, and are just trying to decide if your services are best for them. For example, here is a progression of searches from […]
When I was the Team Leader of my Culligan dealership, each quarter I’d receive marketing reports from my ad agency. Marketing was always one of my favorite things to do so as soon as the email came into my Gmail inbox, I’d “star” it so I could set aside half an hour to look at […]
One of the most memorable lines in cinematic history comes from Field of Dreams. A faint whisper tells Ray (played by Kevin Costner)… “If you build it, they will come…” The traditional way of developing a marketing strategy: Find an Ad Agency Agency asks you about products you want to sell Agency researches other dealers’ […]
In his book, How to Become a Rainmaker, Jeffrey J. Fox points out a study of salespeople who make more than a quarter million dollars per year in commissions. The study found that highly successful salespeople have an interesting common characteristic. They tend to implement new ideas very quickly. If they go to a seminar […]
I grew up in Charleroi, PA about 45 minutes south of Pittsburgh. Based on an interview with Ron Paglia, the Valley Independent ran an article about my entrepreneurial adventures, starting an internet business, and being nominated for several national business awards since moving out of southwestern PA in 2008. You can read the full article […]
The Optimized-Marketing Team has recently been nominated for 3 separate 2013 Business Excellence Awards including: Fastest-Growing Company (less than 10 employees) Most Innovative Company Best Start-up Only 6 out of over 400 participating businesses were nominated for 3 separate awards. We are quite honored and grateful to be nominated for these prestigious national awards! Read […]
CEOBlogNation.com recently asked me why I started my business… It’s an amazing feeling when you’re excited about what you do and the team you work with every day! For more on the story of why I stated Optimized-Marketing.com, check out the blog: http://hear.ceoblognation.com/2012/12/11/why-did-you-start-your-business-week-of-december-7th/ To your entrepreneurial success, Bryan
Recently, KnoxNews.com interviewed me for some insights on dealing with vendors. Our #1 vendor is Google and keeping up with their 1-2 updates per DAY and ability to shut off our Adwords account at any moment if we don’t play by their rules is quite the fun challenge. Read the full article here: http://www.knoxnews.com/news/2012/nov/29/ride-vendor-dance/ To your […]
My recent article about some of the top Internet Marketing Myths people ask us about every day was recently published in the December 2012 issue of Water Quality Products magazine. You can also read the article on their website at: http://www.wqpmag.com/marketing-myth-shakedown To dispelling myths, Bryan
But man do I wish I had. Heck, I wish I had any kind of plan or RoadMap for marketing at my dealerships. It’s not my fault though. I was the Team Leader, Service Leader, Sales Leader, Marketing Leader, Accounting Leader and now and again lead forklift operator. When the salt truck needed unloaded it […]
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