Dear Business Owner,
If I told you that one of the Culligan dealers made $315,842 in revenue from just $33,317 in ad spend last year, would you want to know how?
Of course you would.
This isn’t a theory. It’s not some gimmick. It’s what happened, quietly, over the last 12 months. And here’s the kicker:
They didn’t do it with Google. They did it with Microsoft Ads.
Yep. Microsoft. Bing. The ad platform most agencies overlook or flat-out ignore.
Let’s break this down.
The Problem:
The cost of digital advertising is out of control, especially for local service businesses. You pay more for clicks. More for leads. And yet, somehow… you’re not seeing more customers.
Sound familiar?
That’s why, for the past 12 months, from April 2024 to March 2025, we zeroed in on one of our clients already running Microsoft Ads. No guesswork. Just cold, hard tracking – every dollar in, every dollar out – to see what this “underdog” platform could really do.
The Result:
| Microsoft Ads | Numbers That Make You Think |
| 💵 Revenue ($) | $315,842 |
| 💰 Ad Spend ($) | $33,317 |
| 📈 ROAS (Return on Ad Spend) | 9.5x average — 27.4x in March |
| 💳 Average Customer Purchase ($) | $4,156 |
| 🖱 Avg CPC ($) | $3.22 |
| 🎯 Conversions | 529 |
| 🏠 Qualified Household Leads | 244 |
| 🔁 Cost/Lead | $121 |
Why It Worked:
Because Microsoft Ads is underpriced attention. It’s the only ad platform where clicks cost half of what they do on Google — and the people clicking are just as ready to buy.
You want numbers? Just look at March alone:
$2,195 in ad spend → $60,071 in revenue.
That’s 27.4x return on ads spent.
You read that right.
These results don’t happen by accident. If another agency tried this same playbook, they wouldn’t get the same outcome.
Why?
Because this wasn’t just a matter of turning on campaigns.
This was:
- Years of data
- Deep local-market testing
- Custom AI optimizations
- And a proprietary strategy we’ve refined deal after deal, market after market
This is our specialty:
We know the platform, the margins, and the playbook that works — and we’re still testing and improving it weekly.
This isn’t something you can copy-paste from a YouTube tutorial.
It’s the Optimized Marketing edge — and that edge delivered 9.5x ROAS over 12 months.
What This Means for You:
You’ve been told there’s only one way to win online.
Run Google. Do SEO. Spend more. Cross your fingers.
That’s not a strategy. That’s a treadmill.
We’re here to tell you there’s a better way — but only if your campaigns are handled with the precision, experience, and tech that makes it work.
Microsoft Ads is working. It’s working right now.
And almost no one in your market is doing it right.
But let’s be honest: Microsoft Ads isn’t always the answer. Sometimes it’s Facebook. Sometimes it’s SEO. Sometimes it’s your messaging, not your media.
What you really need is a strategy designed around your market, your margins, and your goals.
We’ll help you figure out:
- What’s working
- What’s wasting money
- And what’s got untapped potential you haven’t even looked at yet
Want to Know the 80/20 of Your Marketing?
That’s what we do.
We find the 20% of channels generating 80% of the revenue, then build a marketing machine around them.
For this client, Microsoft Ads was that 20%.
Is it yours too? Let’s find out.
Click here to talk with Optimized Marketing.
We don’t make guesses. We build what works.
