In early 2025, a Beachcomber dealer in Cranbrook came to us with a familiar story: they’d been investing in digital, but it wasn’t paying off the way it should.
Their agency was slow to react. Campaigns were rarely updated. The ad creative didn’t speak to local buyers, and the website made it hard for visitors to find what they were looking for — let alone leave their details. Nothing was broken, exactly — but nothing was working well enough to grow the business.
They didn’t need more meetings or strategy decks. They needed leads.
We rebuilt their digital lead generation from the ground up. Meta and Google ads were launched side by side, each structured around four product-focused campaigns: new tubs, used tubs, accessories, and monthly promotions. We directed all traffic to scientifically-designed high-converting landing pages — fast-loading, mobile-friendly, and built for one job: getting prospects to take action.
Over the next four months, that system delivered:
- 226 qualified leads
- $28.63 average cost per lead on Meta
- $23.83 average cost per lead on Google
- 73 leads in April alone, resulting in 11 confirmed sales (based on the client’s own tracking)
- One standout campaign focused on used tubs generated 32 leads at just $18.39 each
No gimmicks. No giveaways. Just direct, tested campaigns that put the right message in front of the right people — and made it easy for them to say yes.
If you’re serious about driving new business this season, we can show you exactly how it was done — and how to replicate it in your market.
Or, how does this sound: 20 leads in 30 days or we work for free?
