In a recent article on TechCrunch, Carrie Ryan, VP of Strategy and Business Development at Prosus, shared her insights on the generative AI (GenAI) era and its impact on the business landscape. As a tech whiz and website wizard, I found her insights particularly relevant for local, service-based SMBs looking to enhance their online presence and drive more leads.
GenAI is more than a technological trend; it’s a pivotal shift in the business landscape. It’s about balancing protective measures, like data protection protocols, with progressive strategies, such as AI-driven product rollouts. With a dedicated focus on GenAI, businesses can realize significant value across retention, sales pipeline, conversion rates, fraud prevention, and operational efficiency.
But how can SMBs navigate this GenAI landscape? Here’s a three-step process:
1. Disruption diagnostics: Understand your company’s current standing in relation to GenAI disruption. This involves a thorough analysis of risk exposure and operational readiness, which provides a foundation for a robust GenAI strategy.
In the coming weeks, I’ll be diving deeper into each of these steps, providing practical insights and strategies for SMBs. Stay tuned!