How Our Constant Testing and Optimization Increased Google Ads Leads by 30% and Cut Costs by 66% for Culligan Dealers

What if your ads could keep improving every month?
At Optimized Marketing, we know you’re busy running your dealership, managing your team, and serving your customers. You don’t have time to worry about whether your advertising is working. 

That’s why we take care of it for you—and we don’t just set it up and leave it. We’re constantly testing, improving, and fine-tuning to make sure your marketing dollars are working their hardest to bring in new leads for your dealership.

The Situation:
Your dealership might already have ads running—and maybe they’re doing fine. But we know that in marketing, standing still means falling behind. Every ad can be improved to bring in more leads, at a lower cost, and with better results. To stay ahead, we push every campaign to its limit by asking one question over and over again. 

“What can we tweak to get even better performance?”

  • Can we lower the cost of each new lead?
  • Can we reach more people who are ready to buy?
  • Can we bring in more calls and inquiries for your dealership?

We take a hands-on approach, constantly testing new ideas to see what works best. It’s why we launched 267 Google experiments in 2024, testing everything from ad wording to audience targeting. And here’s the exciting part: 34% of these experiments delivered statistically significant improvements, helping us fine-tune campaigns even further. 

It’s this process that helps our Culligan dealers achieve better results month after month and makes us stand out as the marketing agency for Culligan dealers.

The Process: How We Keep Improving Your Results

Here’s what we do:

  1. Testing What Works Best:
    We try out different ideas, like changing the wording in your ads or adjusting where your ads show up, to see what gets the best response from customers.
  2. Tailoring Ads to Your Area:
    Every dealership is unique, so we make sure your ads speak directly to people in your community. Whether they’re looking for a water softener or bottled water, your ads will show them you’re the local expert they need.
  3. Analyzing and Adjusting Weekly:
    At least each month, we look at what’s working and what isn’t. If something can be improved, we proactively change it to make sure your ads keep performing better.

The Results: More Leads, Lower Costs
Here’s what happened when we put this approach into action for Culligan dealers:

  1. More Leads for Your Business:
    On average, dealerships saw a 30% increase in Google leads. One dealership even saw their Google leads jump by an incredible 186%!
  2. Lower Costs Per Lead:
    Across all dealerships, the average cost for a new Google lead dropped by 66%, saving money that could be reinvested in your business. In some cases, the cost of each Google lead was reduced by as much as 85%!
  3. Winning in Local Markets:
    By focusing on specific regions, we helped dealerships dominate their local areas. For example:

    • In one region, Google leads doubled while the cost of each lead was cut in half.
    • Another dealership saw a 367% increase in Google leads while cutting their costs by almost 80%.

What This Means for You:
Anyone can set up Google Ads, but not everyone can squeeze the absolute maximum from every campaign.

Our secret? 

A commitment to constant improvement. We don’t just run campaigns—we treat every ad as a test, every click as data, and every conversion as an opportunity to learn and improve.

Ready to See What’s Possible for Your Dealership?
If your ads aren’t improving every single month, you’re leaving money on the table. At Optimized Marketing, we don’t rest until every campaign delivers the best possible results—and then we find a way to make them even better.

Let us show you how relentless optimization can transform your advertising performance.

Contact us to find out how we can take your dealership to the next level.

Dasha Kochetova

Dasha Kochetova

Dasha, our resident Ad Expert, is the queen of organization, making sure all our projects run like clockwork and our clients are always one step ahead of the competition. She’s a whiz with Google and Bing Ads, always finding the best bang for our client’s buck. When she’s not concoting new ad strategies or optimizing ads, you can find her salsa dancing her way through Latin America, brushing up on her Spanish and living her best life.

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