Welcome to another insightful conversation, this time with Perry Marshall and Karen Parker. Perry, a marketing guru, and Karen, a serial entrepreneur, share their experiences and insights on the weight of purpose and the loneliness that often accompanies mission-driven work.
Perry Marshall, known for his innovative approach to marketing, recently hosted a seminar on how to get traffic not from Google, Facebook, TikTok, or YouTube. He was joined by Karen Parker, who runs a book publishing and author publicity company and a company organized around interior design. Karen is also a leading author of books on interior design.
During the seminar, Perry introduced Ron Wilder, who runs a company called CEO Dojo. Ron uses a unique approach to help CEOs identify where they’re stuck in their business – by wrestling with them. He believes that how you do anything is how you do everything, a principle that resonates with Perry’s belief in fractals.
The conversation then shifted to the weight of purpose. Karen, who has been on a mission since she was four, shared her experiences of the loneliness that often accompanies purpose-driven work. She emphasized the importance of group work around purpose and the challenge of translating your mission into a language that resonates with others.
Karen’s journey began when she wrote her first novel at 17. She studied journalism and nursing and started her first publishing company at 20. She has been an active person in the renaissance world for the last year, teaching a personality assessment system called Human Design. This system is about consciously designing your inner landscape so that how you think and how you show up and create matches the world you’re living in.
The conversation ended with Perry acknowledging the loneliness that comes with purpose-driven work. He noted that most people are not trying to do what he’s trying to do – to influence the world and people’s behavior and beliefs in a particular way. Despite the weight of purpose, Perry, Karen, and Ron continue to blaze their paths, driven by their missions and the belief that their work can make the world a better place.
This conversation serves as a reminder that purpose-driven work can be daunting and lonely, but it’s also rewarding. It’s about finding your mission, translating it into a language that resonates with others, and making a difference in the world. And that’s a journey worth embarking on.
