Getting one Culligan Dealer Leads for less than $4!

How we got low cost leads for a Culligan dealer on one campaign

Overview

We recently ran a campaign for a US-based Culligan dealer that got amazing results. This campaign brought in new leads, made more people aware of the dealer, and got more traffic to their website. By using social media ads and search engines, we helped the dealer see quick results and a lasting boost in interest from customers.

The Challenge

The Culligan dealer wanted to find new ways to bring in customers and stand out in their area. They needed a campaign that would grab attention, bring in leads at a low cost, and get more people familiar with their services.

What We Did

We planned a short-term promotion that appealed to local customers. The campaign ran on Facebook and Instagram from late October to mid-December. To get the most out of it, we also ran follow-up email campaigns to people who had visited the dealer’s website in the past or were former customers. Once the promotion was over, we also ran re-targeting ads, capitalizing on recent interest in the dealership.

Here’s what we did:

  • Local Ads: We created ads focused on the dealer’s service area.
  • Simple Forms: We made it easy for people to sign up with clear and straightforward forms.
  • Follow-Up Ads: We targeted people who had already shown interest.
  • Mixing Channels: We made sure the campaign worked well with both social media ads and search engine ads.

The Results This campaign worked really well:

  • People Reached: 38,536.
  • Ad Views: 235,095.
  • Leads: 1,010 new leads.
  • Cost Per Lead: $3.56
  • Total Ad Spend: $3,593.65.

What Happened After the Campaign Once the campaign ended, the dealer’s online activity stayed strong. Here’s what we found:

  • New Website Visitors: Up 145% Year-on-Year and 38% Month-on-Month
  • Form Submissions: Up 18% Year-on-Year and 137% Month-on-Month.
  • Google Ads Conversions: Up 56% Year-on-Year and 100% Month-on-Month.

We also noticed that more people were searching online for the dealer’s name and services after the campaign. This shows that the promotion not only brought in leads but also got more people talking about and looking for the dealer.

Chart and table showing search term interest in a culligan dealer from Google Ads

Check out the solid blue line showing specific terms people used in Google Search that caused our ads to show for this dealer – it’s way higher than before the promotion (the checked line)

What We Learned

  1. A Big Promotion Works: A well-planned promotion can bring in a lot of leads and keep the momentum going even after it ends.
  2. Focus on Local Customers: Ads tailored to the local area get better results.
  3. Follow-Up Ads Help: Retargeting people who’ve already shown interest brings in more leads.
  4. Search Ads Are Important: After a big promotion, search engine ads help capture people who are ready to take action.

Conclusion This campaign shows how a creative promotion can help Culligan dealers grow. By focusing on local customers, keeping things simple, and using the right mix of ads, we helped this dealer get great results and long-term benefits.

Want Results Like This? If you’re a Culligan dealer looking to grow your business, we can help. Let’s create a campaign that works for you. Contact us today to get started!

Optimized Marketing

Optimized Marketing

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