In a bold move towards consumer empowerment, Samsung has expanded its self-repair program to cover 50 devices, including foldables, as reported by TechCrunch. This initiative, launched in August 2022, has been progressively adding new devices, including smartphones, tablets, TVs, laptops, monitors, soundbars, and even a projector.
The recent upgrade includes 14 new devices such as the Galaxy S23 series, Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Tab S9 series, the Galaxy Book 2 series, and the Freestyle 2 projector. Samsung has also expanded the range of parts available for self-repair, including speakers, SIM trays, side keys, and volume buttons on Galaxy phones and tablets. This is in addition to displays, charging ports, and back glass. The Galaxy book line is adding speaker and fan repairs to the list. On the TV/monitor side, users can replace ports and various components with common tools like a Phillips-head screwdriver.
Samsung’s approach aligns more with Google’s, offering access to tools and parts, and is in stark contrast to Apple’s criticized ‘parts-pairing’ system, which ties a component’s serial number to the phone, making it difficult or impossible to use third-party components.
This move by Samsung is not just a win for consumers, but it also has implications for digital marketing strategies. With devices lasting longer, tech companies may need to shift their focus from constant new releases to providing value-added services and enhancing user experience. This could potentially reshape the digital marketing landscape for tech companies.
