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The 80/20 Rule: Unleashing the Power of Focused Marketing
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Fred Tume

The 80/20 Rule: Unleashing the Power of Focused Marketing

In the world of marketing, there are few principles as potent as the 80/20 rule. This principle, also known as the Pareto Principle, suggests that 80% of your results come from 20% of your efforts. But how can you identify that crucial 20%? Let’s dive into the journey of Perry Marshall, a marketing guru who has mastered this principle, and his conversation with ‘Doberman’ Dan Gallapoo.

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