Hello, dear readers! Today, we’re going to talk about a rather interesting topic, one that’s as British as scones and Monty Python’s Flying Circus – the art of grabbing attention. And no, we’re not talking about Benny Hill running around in fast-forward. We’re talking about Johnson Boxes.
Now, you might be wondering, ‘What on earth is a Johnson Box?’ Well, it’s a highlighted section of text at the top of a direct mail letter, email, or web page, designed to grab attention and emphasize key points. Think of it as the ‘headline act’ of your content.
Let’s take a look at a case study from our friends at Conversion Rate Experts. They worked with a SaaS company called Custody X Change, which helps separated parents improve their co-parenting outcomes. The company had run hundreds of tests before working with Conversion Rate Experts, but they were struggling with a common paradox: their website was packed with useful information, but it was overwhelming for users.
Enter the Johnson Box. By adding a simplified Johnson Box – a series of links at the top of the page – they made it easier for users to find what they needed. And the result? A whopping 20% increase in conversions.
So, what’s the takeaway here? Well, it’s simple. Sometimes, less is more. By making your content easier to navigate, you can significantly boost engagement and conversions. And who knows, you might even have your audience laughing all the way to the bank, just like a good Monty Python sketch.
To learn more about Johnson Boxes and how they can help your business, check out the original article here. Until next time, keep optimizing!
