2,478 A/B SPLIT TESTS COMPLETED & COUNTING…
Every kitchen-table appointment and every phone call your reps run is a moment your dealership grows — or a deal that walks away. Sales Coach captures and analyzes every conversation, then sends each rep a graded breakdown with the one thing to sharpen on the next call. Every rep gets a little better. Every week.
15-minute walkthrough · No commitment

Phone calls pulled from CallRail. In-home appointments recorded on the rep's phone with one tap. Within minutes, the rep gets a graded breakdown — top strength, priority improvement, and a coaching tip on every part of the conversation.
Every call scored across five dimensions You’re paying for the leads. The reps are running the appointments. Somewhere in between, deals worth thousands are walking out the door — and you can’t tell where.
The patterns that make your best rep great never make it to the rest of the floor.
Months of slow learning while paid leads run through hands that aren't ready for them yet.
You pay real money for every appointment, then watch reps walk away from thousands-of-dollars deals.
You repeat the same feedback week after week and nothing measurably improves.
The bandwidth to review every recording evaporated long ago. The signal got lost with it.
When a deal dies, you can't tell whether it was the lead or the conversation that killed it.
Every conversation becomes a coaching loop. Every rep — including your top one — gets a little sharper, every week.
Phone calls pulled automatically from CallRail. In-home appointments recorded on the rep's phone with one tap. No manual upload from your team.
Pre-call prep, greeting & rapport, needs analysis, site survey, tests & demos, the close, post-sale follow-up — with Tactical Empathy psychology scored throughout.
After every call: top strength, priority improvement, and a coaching tip for every part of the conversation. The rep sees it before the next appointment starts.
Best Rep on the dashboard. The patterns that make them great extracted and shared with the rest of the floor — automatically.
Instead of 3–6 months. Personalized feedback from day one means a new hire doesn't sit waiting on a senior mentor.
Reps see their own analysis on their phone, push back on what looks off, and re-run the analysis if they disagree. Feedback isn't a black box.
The agency promise — delivered on the sales-floor side of the funnel.
Higher close rates on the leads you're already paying for — every paid appointment becomes a coaching loop.
Objective performance signals across every rep — from a 30-second glance at the dashboard.
Your top performer's playbook, surfaced for the rest of the team — extracted automatically from your best calls.
The voice of your buyer, captured for your future marketing — what customers actually say at the kitchen table starts sharpening your ads and landing pages.
No tiers. No setup fees. No long-term contracts.
Bundled with your OMI account. Coach every rep on every call from day one.
No setup fee · Cancel anytime · 30-day pilot available
Book A DemoFrom signup to your reps’ first coached conversation — a simple, guided path.
15 minutes. We walk you through Sales Coach with a real Culligan call.
We connect your CallRail and onboard your reps so the system is ready to coach.
Your reps' next conversation gets graded — coaching lands in their inbox.
What it looks like when coaching is no longer your bottleneck.
You decide how your team grows — coaching is no longer your bottleneck.
Even when your top rep takes vacation. The floor keeps moving.
Every conversation makes the team a little sharper — automatically.
Add reps without adding management hours to coach them.
Their playbook spreads across the floor — while they keep improving too.
Stop re-listening to recordings on Sunday nights. The system does it for you.
Straight answers to the questions every dealership asks before pulling the trigger.
15 minutes. Your sales floor. No pressure. We’ll show you what your reps’ very next call could look like with coaching delivered in minutes.

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