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AI Post-Call Coaching For Sales Teams

Every rep, a top performer. Every call, a coaching loop.

Every kitchen-table appointment and every phone call your reps run is a moment your dealership grows — or a deal that walks away. Sales Coach captures and analyzes every conversation, then sends each rep a graded breakdown with the one thing to sharpen on the next call. Every rep gets a little better. Every week.

15-minute walkthrough · No commitment

Coaching that lands before the next call.

Phone calls pulled from CallRail. In-home appointments recorded on the rep's phone with one tap. Within minutes, the rep gets a graded breakdown — top strength, priority improvement, and a coaching tip on every part of the conversation.

  • Scored against the Culligan 7-Step Sales Process
  • Reps can comment, push back, and re-run the analysis
  • Manager dashboard surfaces the top performer automatically
Every call scored across five dimensions
The Problem

Why your reps aren't closing more deals?

You’re paying for the leads. The reps are running the appointments. Somewhere in between, deals worth thousands are walking out the door — and you can’t tell where.

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Top rep's playbook stays trapped

The patterns that make your best rep great never make it to the rest of the floor.

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New reps take 3–6 months to ramp

Months of slow learning while paid leads run through hands that aren't ready for them yet.

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Paid leads. Lost deals.

You pay real money for every appointment, then watch reps walk away from thousands-of-dollars deals.

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Same coaching points. No change.

You repeat the same feedback week after week and nothing measurably improves.

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Can't listen to every call

The bandwidth to review every recording evaporated long ago. The signal got lost with it.

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Bad lead or bad meeting?

When a deal dies, you can't tell whether it was the lead or the conversation that killed it.

The Solution

How Sales Coach turns every appointment into a win

Every conversation becomes a coaching loop. Every rep — including your top one — gets a little sharper, every week.

1

Every conversation captured

Phone calls pulled automatically from CallRail. In-home appointments recorded on the rep's phone with one tap. No manual upload from your team.

2

Every call graded against the Culligan 7-Step Sales Process

Pre-call prep, greeting & rapport, needs analysis, site survey, tests & demos, the close, post-sale follow-up — with Tactical Empathy psychology scored throughout.

3

Coaching delivered to the rep's inbox

After every call: top strength, priority improvement, and a coaching tip for every part of the conversation. The rep sees it before the next appointment starts.

4

Top performer's playbook surfaced for the team

Best Rep on the dashboard. The patterns that make them great extracted and shared with the rest of the floor — automatically.

5

New reps ramp in 4–8 weeks

Instead of 3–6 months. Personalized feedback from day one means a new hire doesn't sit waiting on a senior mentor.

6

A coach in every rep's pocket

Reps see their own analysis on their phone, push back on what looks off, and re-run the analysis if they disagree. Feedback isn't a black box.

What You'll Get

Better results with the same marketing budget

The agency promise — delivered on the sales-floor side of the funnel.

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Higher close rates on the leads you're already paying for — every paid appointment becomes a coaching loop.

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Objective performance signals across every rep — from a 30-second glance at the dashboard.

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The voice of your buyer, captured for your future marketing — what customers actually say at the kitchen table starts sharpening your ads and landing pages.

Pricing

One platform. One price.

No tiers. No setup fees. No long-term contracts.

Per User, Per Month

Sales Coach

Bundled with your OMI account. Coach every rep on every call from day one.

$ 59 / user / mo

No setup fee · Cancel anytime · 30-day pilot available

Book A Demo
Onboarding

Get started in 3 easy steps

From signup to your reps’ first coached conversation — a simple, guided path.

 
1

Book a demo

15 minutes. We walk you through Sales Coach with a real Culligan call.

2

Customized setup

We connect your CallRail and onboard your reps so the system is ready to coach.

3

Coach on the first call

Your reps' next conversation gets graded — coaching lands in their inbox.

30 Days From Now

Where you'll be

What it looks like when coaching is no longer your bottleneck.

 
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In control

You decide how your team grows — coaching is no longer your bottleneck.

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Confident on quota

Even when your top rep takes vacation. The floor keeps moving.

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A self-improving floor

Every conversation makes the team a little sharper — automatically.

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Scale without supervision

Add reps without adding management hours to coach them.

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Your top performer, multiplied

Their playbook spreads across the floor — while they keep improving too.

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Your evenings back

Stop re-listening to recordings on Sunday nights. The system does it for you.

FAQ

Common concerns

Straight answers to the questions every dealership asks before pulling the trigger.

Will my reps see this as surveillance? +
No — the feedback goes to the rep first, in their inbox and on their phone. Reps adopt it because it makes them better at the job they care about.
What if a rep disagrees with their grade? +
They can comment on the analysis, push back, and re-run it. It's not a black box.
How does the rep record an in-home appointment? +
They open a link in their browser and tap one button. No app to install. Phone calls are pulled automatically from CallRail.
Will this actually move the needle? +
That's what the 30-day pilot is for. Stay if it works for your team. Step away if it doesn't.

See Sales Coach in action

15 minutes. Your sales floor. No pressure. We’ll show you what your reps’ very next call could look like with coaching delivered in minutes.

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