PPC Search Professional Application

Join the Happiest company in the world. (According to anonymous surveys of employees at over 720 organizations)
Work from home. (We’ve been fully remote since 2011.)
Set your own hours.
Unlimited vacation.
Health insurance.
Retirement plans with employer matching.
Monthly “education budget” – (i.e. we give you money to invest in courses, books, webinars, etc. to always be learning)
Design, Implement, and Test your marketing ideas.

Help small businesses grow and become more profitable through effective internet marketing.

Optimized Marketing is hiring a PPC Search Marketing Professional with experience generating leads at a strong ROI for local, service businesses using Google Search Ads.

Minimum of 3 years experience optimizing Google Search Ads (Adwords) accounts, though more is preferred.

Salary ranges from $50k-$75k depending on experience.

Are you the perfect fit for our team?

If so, you will

  • Love helping small businesses.
  • Have direct experience with B2C lead generation.
  • Have created landing pages in WordPress.
  • Understand the ins and outs of Google Search Ads
  • Be certified in Google Analytics and Google Ads
  • Love to learn and have a strong history of personal growth.
  • Love A/B Split-testing
  • Have working knowledge of Conversion Rate Optimization and copywriting
  • Thrive in a work from home environment
  • Enjoy seeing the fruits of your work improve the lives of people you meet and know personally.

Your Sweet Skills

  • Keyword research
  • Google Search Ads (Adwords) account creation and optimization
  • Organization and Project management (Kanban anyone?)
  • Copywriting
  • Conversion Rate Optimization
  • Value Proposition development (also called USP’s and UVP’s)
  • Statistics – Let’s face it, Search marketing is highly data-driven so you gotta love spreadsheets, algorithms, and numbers!
  • Explaining complex marketing concepts in plain, simple terms to clients. (Via email, phone, and Zoom)
  • Google Analytics

Bonus Skills (these are not required but would be helpful):

  • Bing Search Ads
  • Extensive experience split-testing landing pages
  • WordPress – particularly if you have experience with page builders
  • Web Design
  • Facebook/Instagram Ads
  • Video editing
  • HTML/CSS
  • SEO
  • PR
  • Email marketing
  • Developing marketing surveys
  • Funnel optimization

And if you’re a purveyor of any of the following you get DOUBLE BONUS points:

  • Deep Work
  • Flow
  • Neuro-Linguistic Programming
  • Agile Development
  • 4M+3v+2(i-f)-2a
  • Holacracy

What you’ll love about being an Optimized Marketer

You’ll receive extensive training on every part of our proprietary SPACE program (Science, Psychology, Automation, & Certified Experts) for driving leads to local, service businesses.

You’ll be part of our team every day – we have a daily standup at 11am EST to share priorities and barriers for the day.

You’ll improve lives at small businesses where your effort makes an immediate, significant impact.

You’ll get access to dozens of proprietary software systems that we use to automate and systematize PPC management. Many of them reduce tedious optimization work that would take hours down to minutes.

You’ll contribute to a strong, values-driven culture to support each other and our clients to get better (with an uncompromising commitment to integrity and ethics).

You’ll relax at annual “retreats” where we all fly to somewhere and meet for a few days to share ideas and just have fun.

In an industry with an average tenure of 18 months, you’ll appreciate how strong our culture is by considering our average team member tenure is over 5 years.

But what you might love the most is that, WE TRUST YOU!

Seriously.
That’s why we offer unlimited vacation.
If you say you need a break, we trust that you do.

That’s why we don’t have set working hours (other than a daily, 15-minute meeting at 11am EST).
If you say you’re going to get your work done with a high degree of professionalism and killer results, we trust you will.

That’s why we only record your webcam for 8 hours/day.
KIDDING!

We have no “tracking” on your local computer and full-time team members don’t even submit timesheets or “log-in” when they are working.

However, we have a numbers-driven approach to our marketing so we’re here to cheer you on when the numbers look great (and pick your brain on what awesome work you did)…

And also to help you if the results are trending in the wrong direction.

In other words, it’s kind of an outcome-based-work-from-home-holacracy… 😀

What will be expected of you

  1. Optimize $75k-$100k/mo in Google and Bing Search Ad spend
  2. Write and create new ads.
  3. Develop Value Propositions
  4. Test Adwords Experiments that improve ROI
  5. Optimize and split-test landing pages
  6. Systematize, automate, and optimize our internal processes to deliver better results in less time.
  7. Invest time weekly in your education to stay on top of the latest internet marketing trends.
  8. Create new Adwords accounts from scratch including interviewing the client, keyword research, value proposition development, ad creation, and landing page optimization.
  9. Develop new ideas and methods for generating search leads online for small, service-based businesses.
  10. Communicate in clear, concise language with all of your team members.
  11. Be awesome and have fun!

Our 6 Core Values

  1. Test & Experiment: We research to develop theories, hypothesize on the impact and put our marketing, business and culture ideas to the test.
  2. Love & Serve: Love is the most powerful force in the world and we keep that in mind in all of our interactions with the team, clients, vendors and competition. We serve first knowing that great service is reciprocated with great loyalty.
  3. Learn & Innovate: Everyday is an opportunity to learn and improve by reading, attending classes, watching webinars, following thought leaders and asking tough questions of ourselves and each other. Innovative ideas, thoroughly-tested, will rise to the top to push the limits on what we can deliver.
  4. 80/20: Small levers move big mountains and we are always looking for ways to find the smallest inputs that drive the largest outputs. The Pareto Principle is a law of nature so we don’t fight it, we leverage it to get the most valuable results.
  5. Action-Oriented: We proactively research and execute agile plans with clearly defined goals that serve our clients and team better. We complete projects 100% by living up to verbal and written agreements.
  6. Communicates & Questions: Exhibits a probing mind to ask the simplest questions to find problems and solve them. Uses language that makes your thoughts, ideas, and feelings clear to the other party.

Our Hiring Process

Though we’ve hired many people from all over the world to work-from-home, it’s still important for both you and us to make sure it’s a great fit.

So the process could look something like this:

  1. A series of Interviews – including some skills, personality and aptitude tests.
  2. Part-time for ~10-15 hour/week – This will be a paid project and allows you to get up-to-speed on our team, customers, what we do and also get a feel for working from home effectively. Often this can be done nights and weekends while we ensure this is the perfect match for everyone.
  3. Part-time 25-30 hours/week (optional) – If this is mutually beneficial, now you really get to take off. You’ll never be micromanaged but at this juncture you know the big picture, our processes and procedures for generating more leads, and it’s up to you to improve our client’s Google and Bing Search Ad accounts. This is extremely fun and rewarding because it’s very self-directed but with some veritable experts an IM or video chat away.
  4. Full Time – Welcome to an elite club of internet marketing gurus! You will be one of the best in the industry and will continue to grow and learn just as fast as you can handle. You’ll have some seriously sweet perks to go along with your new super-geek status and our goal is to continue to expand those as we increase in profitability.

OR it could go 1,2,4
OR it could go 1,4
OR it could go 1,3
OR a different plan altogether that works for both of us.

Fill out the application below and see if you have what it takes to be recruited by Optimized Marketing.

As a side note, if you currently work for any of our customers, your application will not be considered.

Join the Optimized Marketing Team!

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