Digital Marketing Client Manager & Copywriter

Join the Happiest company in the world. (According to anonymous surveys of employees at over 720 organizations)
Work from home. (We’ve been fully remote since 2011.)
Flexible working schedule.
Unlimited vacation.
Monthly “education budget” – (i.e. we give you money to invest in courses, books, webinars, etc. to always be learning)
Design, Implement, and Test your marketing ideas.

Help small businesses grow and become more profitable through effective internet marketing.

Optimized Marketing is hiring a Digital Marketing and Copywriting Professional with experience in effective internal & external communications, copywriting and data-based decision-making.

Minimum of 2 years experience digital marketing.

Salary ranges from $40k-$60k / year depending on experience.

Are you the perfect fit for our team?

If so, you will:

  • Enjoy seeing the fruits of your work improve the lives of people you meet and know personally.
  • Love to learn and have a strong history of personal growth.
  • Love helping small businesses.
  • Thrive in a work from home environment.

And you might also:

  • Have direct experience with B2C lead generation.
  • Understand the ins and outs of Digital Advertising.
  • Love A/B Split-testing.
  • Be certified in Google Analytics.
  • Have created landing pages in WordPress (no coding required).
  • Written jaw-dropping, tear-bringing copy in emails or websites.

Your Sweet Skills

  • Explaining complex marketing concepts in plain, simple terms to clients (Via email, phone, and virtual calls).
  • Live Zoom presentations with small businesses to optimize their marketing strategies.
  • Copywriting
  • Appreciates data for decision making
  • Organization and Project management (Kanban anyone?)

Desired Skills (these are not required but would be helpful):

  • Value Proposition development (also called USP’s and UVP’s)
  • Landing Page Conversion Rate Optimization
  • WordPress – particularly if you have experience with page builders
  • Statistics – Let’s face it, marketing today is highly data-driven so you gotta love spreadsheets, algorithms, and numbers!
  • Google Analytics and Ads
  • Funnel optimization

Bonus Skills (these ones you will learn when you get on the team anyways):

  • Email marketing
  • Facebook/Instagram Ads
  • Bing Search Ads
  • Web Design
  • Marketing surveys
  • SEO
  • PR
  • Experience split-testing landing pages

And if you’re a purveyor of any of the following you get DOUBLE BONUS points:

  • Deep Work
  • Flow
  • Neuro-Linguistic Programming
  • 4M+3v+2(i-f)-2a
  • Holacracy

What you’ll love about being an Optimized Marketer

You’ll receive extensive training on every part of our proprietary SPACE program (Science, Psychology, Automation, & Certified Experts) for driving leads to local, service businesses.

You’ll be part of our team every day – we have a daily standup at 11am EST to share priorities and barriers for the day.

You’ll improve lives at small businesses where your effort makes an immediate, significant impact.

You’ll get access to dozens of proprietary software systems that we use to automate and systematize PPC management. Many of them reduce tedious optimization work that would take hours down to minutes.

You’ll contribute to a strong, values-driven culture to support each other and our clients to get better (with an uncompromising commitment to integrity and ethics).

You’ll relax at annual “retreats” where we all fly to somewhere and meet for a few days to share ideas and just have fun.

In an industry with an average tenure of 18 months, you’ll appreciate how strong our culture is by considering our average team member tenure is over 5 years.

But what you might love the most is that, WE TRUST YOU!

Seriously.

That’s why we offer unlimited vacation.

If you say you need a break, we trust that you do.

That’s why we don’t have set working hours (other than a daily, 15-minute meeting at 11am EST).

If you say you’re going to get your work done with a high degree of professionalism and killer results, we trust you will.

That’s why we only record your webcam for 8 hours/day.

KIDDING!

We have no “tracking” on your local computer and full-time team members don’t even submit timesheets or “log-in” when they are working.

However, we have a numbers-driven approach to our marketing so we’re here to cheer you on when the numbers look great (and pick your brain on what awesome work you did)…

And also to help you if the results are trending in the wrong direction.

In other words, it’s kind of an outcome-based-work-from-home-holacracy… 😀

What will be expected of you

  1. Know how to effectively distribute the digital marketing budgets to get the best leads for our clients. 
  2. Communicate in clear, concise language with clients and all of your team members.
  3. Care about our clients 🌟
  4. Develop new ideas and methods for generating leads through different digital marketing channels for small, service-based businesses.
  5. Systematize, automate, and optimize our internal processes to deliver better results in less time.
  6. Develop Value Propositions
  7. Optimize and split-test landing pages. 
  8. Write sweet emails and create persona-based ads.
  9. Create tests and experiments that improve ROI.
  10. Invest time weekly in your education to stay on top of the latest internet marketing trends.
  11. Be awesome and have fun!

Our 6 Core Values

  1. Test & Experiment: We research to develop theories, hypothesize on the impact and put our marketing, business and culture ideas to the test.
  2. Love & Serve: Love is the most powerful force in the world and we keep that in mind in all of our interactions with the team, clients, vendors and competition. We serve first knowing that great service is reciprocated with great loyalty.
  3. Learn & Innovate: Everyday is an opportunity to learn and improve by reading, attending classes, watching webinars, following thought leaders and asking tough questions of ourselves and each other. Innovative ideas, thoroughly-tested, will rise to the top to push the limits on what we can deliver.
  4. 80/20: Small levers move big mountains and we are always looking for ways to find the smallest inputs that drive the largest outputs. The Pareto Principle is a law of nature so we don’t fight it, we leverage it to get the most valuable results.
  5. Action-Oriented: We proactively research and execute agile plans with clearly defined goals that serve our clients and team better. We complete projects 100% by living up to verbal and written agreements.
  6. Communicates & Questions: Exhibits a probing mind to ask the simplest questions to find problems and solve them. Uses language that makes your thoughts, ideas, and feelings clear to the other party.

Our Hiring Process

Though we’ve hired many people from all over the world to work-from-home, it’s still important for both you and us to make sure it’s a great fit.

So the process could look something like this:

  1. A series of Interviews – including some skills, personality, and aptitude tests.
  2. Part-time for ~10-15 hour/week – This will be a paid project and allows you to get up-to-speed on our team, customers, what we do and also get a feel for working from home effectively. Often this can be done nights and weekends while we ensure this is the perfect match for everyone.
  3. Part-time 25-30 hours/week (optional) – If this is mutually beneficial, now you really get to take off. You’ll never be micromanaged but at this juncture you know the big picture, our processes and procedures for generating more leads, and it’s up to you to boost the number of leads our clients get. This is extremely fun and rewarding because it’s very self-directed but with some veritable experts an IM or video chat away.
  4. Full Time – Welcome to an elite club of internet marketing gurus! You will be one of the best in the industry and will continue to grow and learn just as fast as you can handle. You’ll have some seriously sweet perks to go along with your new super-geek status and our goal is to continue to expand those as we increase in profitability.

OR it could go 1,2,4
OR it could go 1,4
OR it could go 1,3
OR a different plan altogether that works for both of us.

Fill out the application below and see if you have what it takes to be recruited by Optimized Marketing.

As a side note, if you currently work for any of our customers, your application will not be considered.

Join the Optimized Marketing Team!

Go ahead. Fill me out!
    Check as many options as you're interested in. 🙂
  • We'd love to know if it was a customer, friend, family member or someone else who thought you would be interested in joining our team.
  • You'll have more room to explain in detail later.
  • You can round to the nearest number of months.
  • If you need more room, continue writing on the back of this sheet of paper. (Bet you thought you'd never have to read that miserable, essay-test instruction again.)
  • Ok, you will have a boss, he just hates when you call him that. He claims some sort of strange, negative, psychological issues associated with the term. (We call him boss sometimes anyway just cause it's funny to see him squirm.)
  • I have nothing funny to write here. Not everything is a joke, alright. This is a job application! Get serious!
  • Check the box if on a scale from 1-10 you're at least an 8.
  • Even if you're not familiar with all of them now, more than one of these tools your going to have to own like a boss. (In this instance, using the term boss is completely acceptable.)
  • We do more copy writing than design work but sweet skills in either area would be... uh... sweet.
  • Take this chance to fill us in on the details we forgot to ask you about. Go ahead, brag a little. But not too much. Just the right amount. Don't mess this up. Seriously.
  • Just don't be mad if we don't read it. Resumes are just such poor indicators of one's talents and passions that we don't really like them. We can act like a normal business and put it in a file, though.
  • This field is for validation purposes and should be left unchanged.