"I can't believe Optimized Marketing delivers so much for so little investment of my time and $$. Until recently, I've only had to hire one person every 5 years or so. With 6 long term key people all retiring in the last few years, the "human resource" hat has been weighing heavy on this old graying head. Everything has changed from the days of running an ad in the paper, or even posting on Craigslist. With shifting algorithms and many online options competing for paid postings, there's just no point in trying to understand it all. Fortunately, I can just email Bryan or Anastasia at Optimized with what I'm looking for. They send me some facebook ads that have been working for other dealers. I may tweak a few things on the ads and online application, then candidates start showing up in my inbox. Magic. When talking to new team members I learned that some never use facebook but saw our ads and were able to reach our application from major job sites I never had to pay for. Don't ask me to explain it, I can't, and don't need to. I just need to keep in touch with Optimized Marketing."

Gordon Sanders
Culligan in Cozad and North Platte, NE