Ads Expert – Remote Part-Time

Lead Gen Marketing Scientist - Meta, YouTube Ads - Remote Part-Time

We are looking for a smart, efficient Ads Scientist to help us elevate our lead gen campaigns—are you the one? 

At Optimized Marketing, we help small businesses grow by building marketing systems that actually produce real results. Now we’re expanding our team and looking for a part-time Meta Ads & Lead Gen Marketing Scientist to complement and elevate our Ads team.

If you: 

  • Love A/B testing and know how to interpret results
  • Understand statistical significance, trends, and what drives results
  • Are experienced with Meta Ads for lead gen (not just boosting posts!)
  • Are both creative AND analytical (test new ideas AND know how to measure them)
  • Enjoy working within and improving existing processes and systems
  • Know how to leverage AI & automation to increase efficiency and performance
  • Have experience with video ad creation using AI tools and/or running YouTube (Google Ads video) campaigns
  • Communicate clearly and love collaborating with other smart marketers
  • Want to grow your skills and impact with a team that values excellence
  • Strong creative instincts with proven ability to develop fresh ad angles, imagery, and messaging that match target audience pain points
  • Proactive in using new creative tools (e.g., Google’s AI image generators, ad mockup tools) and testing without constant prompting

 …then read on.

 

WHO WE’RE LOOKING FOR 👀

We’re looking for someone who can help our team by taking a thoughtful, scientific approach to running and improving lead gen marketing campaigns, particularly on Meta platforms.

  • Collaborative — clear, open communicator who plays well with others and brings positive energy to the team; written and spoken English must be clear and professional
  • Creative + strategic thinking — able to suggest new ad angles, creative tests, and targeting approaches
  • Process-minded — happy to follow established best practices AND propose improvements to our systems, AI prompts, and automations
  • AI & automation — comfortable using and improving AI prompts and tools to save time and drive results
  • Proficient in using AI tools for creative testing, content generation, and optimization (e.g., AI-generated images and videos) to drive campaign performance.
  • Analytical — comfortable with data, A/B testing, and making decisions based on what works
  • Growth-driven — eager to learn and hungry to get better at your craft
  • Statistical significance understanding — not just “did the CTR go up” but does it matter?
  • Lead gen campaign management experience (small business/local service is a plus)
  • Advanced Meta Ads experience (building, managing, analyzing campaigns for LEAD GEN)
  • Experience with Google Ads video campaigns (YouTube) and/or AI-generated video ad creation

Bonus Points

  • Experience with Google/Bing Ads lead gen campaigns
  • CRO / conversion optimization skills
  • Copywriting experience (for ads, landing pages)
  • Experience running low to mid-budget lead gen campaigns ($500–$5k/mo range)
  • Understanding of broader funnel metrics (CPL, lead-to-sale %, etc.)
  • Understands the broader campaign context — able to extract insights from internal documentation (e.g., pain points, target audiences, sales notes) and use them in ad creation

This is a part-time role designed for someone who can quickly become a high-value contributor without requiring heavy hand-holding.

WHAT YOU’LL BE DOING 

  • Manage and optimize Meta Ads campaigns for lead gen across 40+ accounts
  • Manage and optimize YouTube campaigns for brand awareness across 20+ accounts
  • Analyze campaign performance, identify trends, and make data-driven recommendations
  • Proactively propose new creative ideas and strategies to test
  • Conduct and interpret A/B tests (statistical significance required!)
  • Use AI tools and automation to save time and improve campaign performance
  • Collaborate with the team to continuously improve processes and share learnings
  • Follow and contribute to the team’s existing campaign management processes and playbooks
  • Communicate clearly and consistently on campaign performance and testing ideas
  • Use internal documentation (e.g., client notes, sales feedback) to inform ad creative and targeting
  • Help build scalable systems by documenting and templating effective ad strategies

 

 

WHAT’S IN IT FOR YOU?

  • 100% remote
  • Flexible hours — part-time (estimated 10–15 hrs/week to start)
  • Work with a fun, supportive, high-performance team
  • Opportunity to grow and learn in one of the top lead gen marketing teams for local businesses
  • Access to tools, playbooks, and team coaching
  • Opportunities for performance-based bonuses tied to CPL improvements, lead volume, or creative testing success
  • Potential to grow into a dual-role (Ads + Optimization or Ads + Strategy) if desired

WHO THIS ROLE IS NOT FOR

❌ Not for someone who only wants to run ads in isolation without understanding the broader business goals

❌ Not a full-time “build a brand” social media manager
❌ Not a pure creative role without analytical rigor
❌ Not a role for someone who needs to be micromanaged

❌ You need to be reminded or pushed to test creative angles, tools, or platform features

✅ A part-time, efficient, high-value contributor role
✅ Focused on Meta Ads and lead gen performance
✅ A role for someone who loves testing, learning, and improving results

ARE YOU IN?

You will love this if you are:

  • Productive and responsive — delivers work efficiently and meets deadlines without needing reminders
  • Excited to test tools, platforms, and creative variations regularly
  • Obsessed with improving performance
  • Passionate about understanding WHY a campaign works
  • Curious about new ad strategies and creative angles
  • Systematic and process-driven in your work
  • Hungry to learn and contribute
  • Comfortable operating efficiently in a part-time role

If this sounds like you, we’d love to meet you.

Apply now and let’s build something great together. 🚀 

 

As a side note, if you currently work for any of our customers, your application will not be considered.

Join the Optimized Marketing Team – Ads Expert – Remote part-time 2025

Go ahead. Fill me out!

  • This field is for validation purposes and should be left unchanged.

  • Notice to Applicants Regarding Jurisdictional Eligibility and AI Use

    Thank you for your interest in joining Optimized Marketing. At this time, we accept employment applications only from individuals who reside in states where we are registered to recruit and hire. Our application process includes interactions with automated systems that assist in collecting and evaluating candidate information. These tools are used to improve efficiency and consistency but do not replace human review. Due to California’s evolving regulations governing automated decision-systems in hiring, we are not currently accepting applications from residents of California. If you are a California resident, please do not proceed with this application. This restriction is based solely on compliance considerations and is not intended to disadvantage any individual based on a protected characteristic. We may expand our recruiting regions as legal requirements develop. Please check this page for future updates.

  • Remember: the role suggests an hourly contact, flexible hours, part-time (estimated 10–15 hrs/week to start, up to 20 some busy months)
  • Check the box if on a scale from 1-10 you’re at least an 8.
  • Focus on your “sweet skills” related to the job description: A/B testing, statistical significance, creative/analytical approach, process improvement, AI/automation, lead gen
  • Give an example of how you’ve used AIs, automations, systems and processes to amplify your skills and possibilities (or even replace you?…) How do you stay ahead of trends in the faster-than-ever evolving digital field?
  • Max. file size: 10 MB.

Hey, local business owner

Are you being found by the highest-value local home owners?

Get this FREE 4-step Guide to staying ahead.

Get Free Guide