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RSS Feed - 2024-02-22 16:43:58

Source: https://jamesg.blog/openai.xml

Exists: Disrupting malicious uses of AI by state-affiliated threat actors

Published: Wed, 14 Feb 2024 00:00:00 -0800

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RSS Feed - 2024-02-22 16:43:59

Source: https://conversion-rate-experts.com/index.xml

Exists: How to get paid much more—your 7-step plan

Published: Tue, 20 Feb 2024 00:00:00 +0000

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RSS Feed - 2024-02-22 16:43:59

Source: https://techcrunch.com/feed/

2024-02-22 - https://techcrunch.com/2024/02/22/spotify-follows-meta-youtube-and-others-by-offering-aux-a-service-to-connect-brands-and-creators/

Published: Thu, 22 Feb 2024 15:46:44 +0000

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Category: Apps

Facebook, Instagram, Snap, YouTube, and other social networking companies offer programs to connect creators with brands, and now Spotify is doing the same. The company announced the launch of AUX, its new in-house “music advisory agency” for brands. While not necessarily a creator marketplace, the program has a similar aim — it will facilitate connections […]

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Raw Excerpt: TechCrunch plus-bold TechCrunch Open Navigation TechCrunch Spotify follows Meta, YouTube and others by offering AUX, a service to connect brands and creators Sarah Perez @sarahintampa / 9 hours Facebook, Instagram, Snap, YouTube, and other social networking companies offer programs to connect creators with brands, and now Spotify is doing the same. The company announced the launch of AUX, its new in-house “music advisory agency” for brands. While not necessarily a creator marketplace, the program has a similar aim — it will facilitate connections between brands and emerging artists for various campaigns benefitting both parties. For Spotify, AUX represents another source of income, as well, as the company says brands can pay Spotify to leverage the new service. The consultancy’s first client is Coca-Cola, which sees the beverage giant teaming up with Berlin-based DJ, producer, singer, and songwriter Peggy Gou. Together, the brand and artist have established a long-term partnership that will include live concerts, events, social media content, a branded playlist, and on-platform promotional support. The move sees Spotify taking a more proactive stance in helping to facilitate connections and offering its music expertise to brand partners, but it also positions the platform as more akin to a social network, where creators strike brand deals to pay the bills. The launch, notably, follows that of Spotify’s updated payment model, which arrived late last year, promising to drive an additional $1 billion toward artists. But critics of the model said that it did little to support emerging artists, and in fact, would cut payments to artists who already receive less, to boost payments to those who received more. Now, Spotify is offering those artists cut out of the benefits of the new streaming royalties model a new way to make money by partnering with brands. “Spotify AUX will broaden the opportunities available to artists, offering them a platform for creative expression, financial support, and strategic partnerships that go beyond traditional industry avenues,” the company explained, in a blog post. “We are proud to be an early partner to AUX, which integrates Spotify’s expertise to enable authentic connections with music fans worldwide,” said Joshua Burke, Global Head of Music & Culture Marketing at The Coca-Cola Company, in a statement shared by Spotify. “This is a natural progression of our long-standing partnership with Spotify and marks a key milestone for our commitment to artists and the music community. We are excited to launch Coke Studio at Spotify LA, which will provide recording support for emerging artists and a platform to promote their music.” Though Spotify touts AUX as giving artists another opportunity to “live off their art,” artists and musicians would likely rather get paid better for their streams, rather than having to forge brand deals like social media creators and influencers do. However, the overabundance of music offered by today’s streaming services — where 120,000+ tracks are uploaded to services daily — means it’s harder for new and emerging artists to be discovered, build an audience, and get paid. And while Spotify today offers over 100 million tracks, AI tools could lead to a flood of AI-generated music over time, making things. worse. Spotify’s new royalties model with its minimum threshold for streams of songs, further complicates an already tough situation, necessitating artists to consider brand deals as a means of growing their income. “Spotify is always looking for ways to leverage our music ecosystem to deepen the connections between artists, brands, and fans,” said Jeremy Erlich, VP, Head of Music Content at Spotify, in a statement. “AUX is a natural step for us to help brands strengthen their music strategy and better connect with new audiences through our expert insights and observations from our music team, tailored to meet brands’ needs,” he added.  

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RSS Feed - 2024-02-22 16:44:58

Source: https://www.adweek.com/category/voice/feed/

Exists: How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1 Las Vegas Grand Prix

Published: Fri, 03 Nov 2023 10:00:00 +0000

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RSS Feed - 2024-02-22 16:44:58

Source: https://cxl.com/blog/feed/

2024-02-22 - https://cxl.com/blog/tiktok-spark-ads/

Published: Thu, 22 Feb 2024 12:25:00 +0000

Author:

Category: Fast marketing tactics

By sourcing a high number of creatives and testing them to allocate budget to the best performers, Kurve increased Treecard’s app install by 1,027%. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. TL;DR What’s the fast marketing tactic? Treecard, a free app that plants trees, […]

The post Treecard’s 1K% Surge with TikTok Spark Ads appeared first on CXL.

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Raw Excerpt: Search CXL: Browse all coursesConversion Optimization MinidegreeGrowth Marketing MinidegreeDigital Analytics MinidegreeBrand Marketing MinidegreeDigital Marketing MinidegreeDigital Psychology MinidegreeEcommerce Marketing MinidegreeProduct Marketing MinidegreeTechnical Content Marketing MinidegreeTechnical Marketing MinidegreeGoogle Analytics 4 CoursesPaid ads coursesContent marketing researchContent recyclingContent strategy and SEO for lead generationData-driven influencer marketingEcommerce Content MarketingOrganic Social MediaProduct Marketing ContentScaling Content MarketingSEO Driven Editorial CalendarData-driven influencer marketingMessaging strategy in public relationsProduct messagingAccount based marketingBuilding a growth processBuilding an innovative productGrowth mindset: growth vs traditional marketingGrowthMaster Training WorkshopMarketing strategyOptimizing Your Growth ProcessOptimizing your marketing tech stackPartner MarketingProject Management for 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newsletterBrowse past tacticsResourcesWhat is included in All-accessWhat's coming at CXLAboutFirst time here? See all resourcesWebinarsOriginal research studiesAB test calculatorConversion rate optimization guideConversion optimization guideEcommerce best practicesBounce rate guide: The foundationsClickthrough rate guide: The foundationsFollow our B2B strategy podcastFast Marketing NewsletterBlogFor TeamsPricingLoginSign up now Treecard’s 1K% Surge with TikTok Spark Ads HomeAll Things Data-Driven Marketing By: Kurve Team Published: Feb 22, 2024 | Last updated: Feb 21, 2024 STAY UPDATED By sourcing a high number of creatives and testing them to allocate budget to the best performers, Kurve increased Treecard’s app install by 1,027%. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contentsTL;DRWhat’s the fast marketing tactic?What was the result?Why does it work?Get more tactics like this TL;DR The company: Kurve Marketing Consultancy, working on behalf of Treecard. The goal: To increase downloads of Treecard’s app and increase the efficiency of ad spend. The tactic: Sourcing a high number of creatives and splitting them between a testing group and a winning group to allocate budget to the best performers. The result: 1,027% app install increase, -63% app install cost reduction, +327% spend increase. What’s the fast marketing tactic? Treecard, a free app that plants trees, has ambitious goals. To grow their presence in the United States, they partnered with Kurve Marketing Consultancy to drive more app installations and activate new users to participate in their Walk to Plant campaign.  To do this, they set their eyes on testing TikTok Spark Ads.  After testing, Kurve started sourcing creator videos and amplifying them through TikTok Spark Ads, a native ad format that allows brands to use organic posts as advertisements.  Here’s an example: To do this, they split their TikTok creatives between two campaigns.  The first campaign was only for testing, and they designed the second group of campaigns to rapidly deploy new videos and allocate budget to their best performers.  They discovered that breaking up their campaigns in this way was pivotal.  Kurve also leveraged TikTok’s Video Insights to decipher whether their campaigns were successful—or not—while creators continued producing content based on these findings.  Here’s another look: The more detail about which words, actions, images, and sounds were boosting the app’s installations, the more Kurve could fine-tune future content to maximize impact. Over two months, Kurve sourced and analyzed 100 creatives, learning what worked and what didn’t. Based on their findings, Treecard could spend more on advertisements to generate the best results and further its mission. What was the result? Treecard pp installs skyrocketed by 1027%.  Know what else? They also reduced how much they spent per app install by 63%. That’s a good one-two combo! Check out these results: Android: iOS: Why does it work? Kurve utilized data and acted quickly to ensure the success of its strategy.  Several noteworthy aspects of their approach stand out. First, they kept their eye on the data.  In other words, they monitored what worked and what didn’t work. From there, they deprioritized what wasn’t working and focused on optimizing their efforts and budget to support the highest ROI campaigns.  Second, they created a process to move fast.  By splitting up their campaigns, the team at Kurve could move quickly on testing new ideas and then using what they learned as fuel for their other campaigns.  Finally, they worked with influencers to create content.  Partnering with influencers is becoming increasingly popular. This is because brands can reach their target market through the people they follow.  And here’s one extra tidbit to callout about TikTok ads: TikTok’s content distribution model is unique as it can reach everyone, not just followers, resulting in massive potential for exponential growth. Kurve’s success offers three valuable lessons for your strategy: Monitor data to build effective tactics. Establish a quick-testing process for campaign optimization. Partner with influencers to reach your target audience. Apply these lessons to enhance your tactics to drive better results. Grow your company across all channels without wasting time and effort with our Growth Marketing Minidegree. Get more tactics like this Subscribe to the Fast Marketing Newsletter to get these straight to your inbox. Try listing your products’ jobs to be done to increase ecommerce conversions. Check out all past fast marketing tactics. Posted in Fast marketing tactics Kurve Team Kurve Marketing Consultancy is a boutique digital marketing agency, specializing in search marketing. Current article: Treecard’s 1K% Surge with TikTok Spark Ads Previous Article A SaaS Startup’s Guide to Demand Modeling Search posts Search CXL: Categories Acquisition (182) Audio posts (5) Business Building (112) Copywriting (43) CRO & Testing (312) Customer Stories (7) Digital Analytics (66) Fast marketing tactics (43) Google Analytics (26) Original Research (15) Psychology (88) Social Media (23) The Pe:p Show (49) User Experience & Persuasive Design (179) COMPANY About CXL User Reviews What’s Coming at CXL Pricing Become an Affiliate Privacy Policy Terms & Conditions Service Level Agreement RESOURCES All courses Blog Webinars Research Studies Fast Marketing Newsletter B2B Strategy Podcast A/B Test Calculator TOP CERTIFICATION PROGRAMS Conversion Rate Optimization Growth Marketing Digital Analytics Product Marketing Brand Marketing TOP COURSES A/B Testing Mastery Advanced Facebook Ads GA4 for Beginners Google Tag Manager for Beginners Account-Based Marketing CONTACT E-mail [email protected] ©2011-2024 Get marketing tactics that work today Subscribe to the Fast Marketing Newsletter by CXL, and get novel and pattern-interrupting tactics that delivered significant results straight to your inbox. 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RSS Feed - 2024-02-22 16:46:22

Source: https://marketingexperiments.com/feed/

Exists: Transforming Marketing with MECLABS AI: A New Paradigm

Published: Wed, 07 Feb 2024 17:48:27 +0000

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RSS Feed - 2024-02-22 16:46:23

Source: https://www.perrymarshall.com/blog/feed/

Exists: The Truth Will Set You Free – Perry Marshall’s candid childhood history

Published: Thu, 08 Feb 2024 18:28:47 +0000

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