Boosting Conversions with Johnson Boxes: A Case Study

Discover how a simple change to your website’s design can significantly boost conversions. This article explores the use of Johnson Boxes, a proven technique that increased conversions by 20% for a SaaS company.

Harnessing the Power of AI: Overcoming the ‘Almost Trap’ and Revolutionizing Marketing

Discover how AI is transforming the marketing landscape, from webpage conversion to customer simulations. Learn how to escape the ‘vending machine mentality’ and leverage AI for real, data-driven results.

Boosting Pipeline Growth by 26%: A Deep Dive into LinkedIn Audience Targeting

Discover how adjusting LinkedIn Ads to target job function instead of job title can significantly increase your pipeline. This strategy led to a 26% pipeline growth for Cognism, a leading company in international sales intelligence.

Revolutionizing Food Waste: Mill’s Innovative Composting Solution

Mill, a food waste startup, has unveiled a new design of its bin that transforms food waste into compost-like grounds, suitable for feeding plants and chickens. The new design is not only more energy-efficient but also faster, completing a cycle of grinding and drying in less time than its predecessor.

7 Steps to Boost Your Value and Increase Your Pay

Discover a 7-step plan to increase your value and justify a higher pay. This strategy has been used to grow Conversion Rate Experts and can be applied to almost everyone.

A Quirky Twist of Fate: When Borat Meets AI in Marketing​

Hey There, Fellow Seekers of the Odd and Insightful: In this digital marketing rodeo, it’s usually the weird turns that take you somewhere interesting. Case in point: our very own Alex Kahts got more than he bargained for when dabbling with some AI shenanigans. Picture this: a Borat-inspired language model that’s supposed to be a laugh […]

Harnessing Democratic Inputs for AI: A New Era for Digital Marketing

OpenAI’s Democratic Inputs to AI grant program is a game-changer for the digital marketing landscape. By involving the public in AI decision-making, businesses can better align their marketing strategies with the values of their target audience.

Harnessing the Power of TikTok Spark Ads: A Case Study

Discover how Treecard, a free app that plants trees, achieved a 1,027% increase in app installs and a 63% reduction in app install costs by leveraging TikTok Spark Ads.

Leveraging Apple Music’s Collaborative Playlists for Your Business

Apple Music’s new collaborative playlist feature can be a game-changer for businesses. Learn how to use it to enhance your brand’s engagement and customer experience.

The Power of Conversion Rate Optimization: A Case Study

Discover how Homeaglow, an online home-service marketplace, achieved 4x growth in revenue through effective conversion rate optimization strategies.