In a world where most brands are screaming ‘Buy Now’, Patagonia takes a different route. This article explores the unconventional marketing strategies of Patagonia and how they’ve managed to create a brand that stands out in the crowd.

In the world of marketing, your value proposition can make or break your business. Here, we delve into three common pitfalls and how to avoid them, ensuring your value proposition is as enticing as a fresh batch of scones.

A new bill introduced in the U.S. House of Representatives could potentially ban the popular social media app TikTok. The bill aims to sever the app’s ties with its Chinese parent company, ByteDance, due to concerns over national security.

OpenAI, a leading AI research lab, has recently undergone significant changes in its leadership and governance structure. This article provides an overview of these changes and their implications for the future of AI.

Discover how SolarQuotes.com.au leveraged AI to enhance their customer service, making their team more efficient and keeping up with their growing business without hiring more staff.

The Court of Justice of the EU (CJEU) recently confirmed that the data generated by the ad industry’s consent management tool is personal data, as per the General Data Protection Regulation (GDPR). This ruling has significant implications for the ad industry and businesses that rely on digital advertising. Let’s delve into what this means for SMBs.

A deep dive into the relationship between OpenAI and Elon Musk, exploring the challenges of funding, the necessity of a for-profit structure, and the mission to make AGI beneficial for all.

In the ever-evolving landscape of tech-driven marketing, the recent developments in AI, law, and the startup ecosystem are worth noting. This article explores these topics, drawing insights from a recent TechCrunch podcast.

Intuitive Machines’ first lunar lander, Odysseus, not only made history by being the first privately built spacecraft to land on the moon, but also by pioneering the use of a safer, cheaper rocket-style propulsion system. This system, which uses a combination of cryogenic liquid oxygen and liquid methane, could unlock new capabilities in space and de-risk future missions.