Who We Are

Hi, We are Optimized Marketing and here’s a little information on our team and our business:

I’m Bryan Trilli, Team Leader, and in the last decade I’ve learned a few things:

  1. Experiences are worth more than Things, and People are worth more than both.
  2. The Truth does matter (and can set you free).
  3. You can always get back lost Money but you can never get back lost Time.
  4. Knowledge is like power stored in a battery… It’s not until you attach Action to that Power that it actually becomes useful.
  5. It’s amazing how much people will drastically overestimate what they can do in 1 year but drastically underestimate what they can do in 10.

Optimized Marketing was started because several business owners came to me asking for help understanding their online marketing which I had been doing for my own business for several years. We dove in head first and after a few months realized there were plenty of opportunities to improve and generate more leads online.

So I started Optimized Marketing to help focus on their long-term marketing goals for growing their businesses profitably. This is what makes our approach to website design and development so unique. It’s not about a website. It’s about results!

It’s no longer a question of “IF” you need a website or online marketing, it’s just a matter of “WHO” you’ll choose to work with. When I was running my own small business in Farmington, NM it became apparent that a lot of web designers and ad agencies don’t truly understand the needs of small business and, quite frankly, it’s pretty simple…

It’s all about generating leads at a reasonable cost!

So utilizing the latest web, mobile, SEO, PPC, online yellow pages, internet surveys and a slew of ever-changing technologies, we’ve put together a system to effectively generate leads for service-based businesses.

As a quick background, my BS in Mechanical Engineering is from Kettering University in Flint, MI. I basically got an engineering degree for fun so I can make cars, motorcycles, and boats go faster than some may consider to be prudent.

I’ve also owned several service-based businesses so I can appreciate the frustrations you feel when spending marketing dollars that don’t come back with friends.

When I’m not learning the best ways to grow your business online, I’m a bit of an adrenaline junky so you’ll see me out running, motorcycling, traveling, racing cars, shooting, snowboarding, teaching classes at church and attempting to golf.

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The Optimized Marketing mission immediately resonated with business owners and so we began to grow quickly. With the need for more help to handle the demand, I hired Greg Trilli, as our Chief Technology Officer.

Greg attained a BS in Mechanical Engineering from the University of Texas at Arlington.  While in college, he worked at Pointwise Inc. in Ft Worth, TX. They developed a grid generation program which is used to help engineers solve fluid dynamics problems. While he worked with them he used technology to come up with scenarios and techniques to test new features and make sure previous features continued to work as they developed their new Grid Generation Program

After college, Greg worked at Development Dimensions International in Pittsburgh Pa. They are an HR company that uses technology to improve many different processes surrounding HR including hiring, promoting and developing employees for their clients. During his time there, he learned and used software to improve the manual and automated testing tasks related to their hiring and promoting website.
When Greg is not writing code, testing out a new call-to-action, or improving our client’s SEO, he enjoys computers and tablets (building, fixing, writing programs, developing apps) , basketball (playing and watching), snowboarding, and riding motorcycles.
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DSC_0177About the same time Greg came on board, it became apparent we needed someone to help with marketing and sales for us and for our clients.  That’s when I crossed paths again with Amanda Crangle.  Amanda had worked for me back in in 2009 when I owned and operated the Farmington, NM dealership.  Her sales and marketing skills and passion for helping small businesses were exactly what we needed to better serve our clients.

Amanda graduated from Fort Lewis College in Durango, CO with a dual major in Accounting and Marketing. How she managed to reconcile such vastly different specialties like accounting and marketing in her head at the same time is beyond me, though.

She worked as a Household Sales Rep for Westwood Culligan where she later became General Manager. Amanda has worked with numerous companies where she’s done everything from marketing research studies to launching new products, writing ad copy to selling various products and services.  She’s our “sticky finger SUV mom” who knows your target market intimately as she fits it to a tee.

When Amanda’s not setting up A/B split tests or working to maximize our cleints’ ROI, she enjoys spending time with her family, working out, riding horses, fishing, camping, cooking, and generally doing all the things you think of when you think of Colorado.
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Conversion Rate Optimization is more science than art, and that’s why we have Marque Denysschen.  Marque is a scientist by education which may sound a bit out of place but is exactly what we needed.  One of the most important aspects of us being able to constantly increase your leads and decrease costs is testing!

Marque brings a unique and important perspective to Optimized Marketing with his degree in Microbiology from UT-Arlington. After all, the scientific method is just as applicable in the microbiology lab as it is in our online testing lab.

Marque worked at Allergan Pharmaceuticals from 2009 through 2011, and most recently worked for Sovereign Pharmaceuticals. We like to tease him about how he can contain himself on the Optimized Marketing team compared with the excitement of growing bacteria all day long.

Outside of mad-scientisting, Marque enjoys the newest and latest gadgets. (Have you noticed our propensity for attracting geeks?)  He plays video games and is a competitive bowler in a couple of bowling leagues.  He also likes running and training his dogs.

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20151107_201027Chika Amechi joined the Optimized-Marketing team in March of 2013. A mind rich in both creativity and technology, Chika became an immediate blessing to the team.

Growing up in Nigeria and moving to the United States when he was young, Chika brought with him a rich heritage and his native language, Igbo. Our bi-lingual technology picasso is currently majoring in Software Engineering at the University of Texas at Dallas with one year left to go.

Chika’s creative expertise in search engine optimization & web technology spawns from years of experience working for Old Pro Roofing as their SEO expert, and XamNET LLC as a Web Developer. Chika’s role with Optimized Marketing ranges from SEO, to creating new automations for technology, to web development.

Chika enjoys talking about anything sports related, as long as you don’t mess with Texas. And you don’t want to mess with him as he’s got a purple belt in Brazilian Jiu-Jitsu. Other than talking sports and taking names with SEO, he loves spending time with his family, his friends, and his dog. He’s a mean air hockey pro and most of all, he has a passion for helping small businesses succeed online.

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tiffntrip (2)As a business owner or manager, you know that some of the most important work happens behind the scenes, under the green brim and dull light of the bean counter. Tiffini Bowker keeps Optimized Marketing running in tip-top shape as she works her accounting magic.

Tiffini went to school in Pennsylvania at McCann School of Business and Technology and majored with honors in Marketing and Management. She’s worked as a lab tech in a yarn factory, pretty much any job you can think of at a bank (including teller, assistant manager, CSR, and assistant to the financial advisor), and of course, the Office Manager at Westwood Culligan where she met Bryan Trilli. She left Westwood to take on the highest calling: being a stay-at-home mama.

Bryan was so impressed with her attention to detail and work ethic from her days at Culligan, he begged Tiffini to take over the monthly billing for Optimized Marketing. Luckily for us, she agreed, and her role began to expand. Tiffini now helps in multiple facets of the business with anything numbers-related.

Tiffini resides in Bloomfield, New Mexico and enjoys singing, going to the lake, being involved in her church, and of course kissing on her baby boy.
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Neil is on the right enjoying some fresh mountain air.

Neil is the hiker on the right.

Neil Flinchbaugh joined the team in 2014 as an Internet Marketing Scientist. He hails from Pennsylvania, where the Amish outnumber the deer (but just barely), and now lives in Chicago, where his ears and nose go numb on a regular basis.

In 2001 Neil entered Northwestern University as a Computer Science major, and four years later he graduated with a B.S. in English Writing. Go figure. He’s worked as an Editor, Copywriter/Senior Copywriter, and Web Optimization Manager with several companies, from small affiliate marketers to giants like Sears.com.

Never being that interested in stamps, Neil prefers to collect certifications. His collection so far includes Adwords, Analytics, Online Testing, Conversion Copywriting, Conversion Optimization, and more, with e-Marketing and Web Development being next on the list. He also loves to write, whether it’s revising a webpage headline to get more customers or penning a dramatic one-act play.

He figures his love of writing has something to do with being able to get the words just right, which rarely seems to happen in real life.

Neil lives in Chicago with his fiancée and two lazy cats. All four of them have aspirations of moving somewhere warmer very soon, where they never have to wear wool socks or long underwear again.

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IMG_3637 (2)Sandi Bardwell is a retired community bank CFO with 28 years of banking experience. She has been married 37 years to her high school sweetheart. They have 2 grown children, Tiffini and Drake, and 2 beautiful grandchildren, Trip and Teagan. Her children and grandchildren are the light of her life. She also supports her husband in their ministry as the Lead Pastors of Farmington First Assembly of God in Farmington, NM.

Sandi was recruited to Optimized Marketing by her daughter, Tiffini. Sandi was only suppose to fill in for her while Tiffini was on maternity leave, but the job progressed and today Sandi plays a vital role on the team helping keep track of important metrics for our clients each month. Sandi says she loves her job, and in all her working career this has been the best working environment she’s ever had.

Awwww, we love you too, Sandi!

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j chuck mailenJ. Chuck Mailen – AKA Code Monkey

Chuck grew up just outside of Peculiar, Missouri, right in the middle of farm country. It’s amazing how many small town kids have made it on our geeky team.

He’s been a technology geek since he was a kid and was dialing into Bulletin Boards long before the web popped up.

Chuck started doing web development back in ’94 and remembers when Yahoo was just a list of cool sites a couple guys had put up.

In the last 20+ years he’s built more sites than he can count and had the privilege of working with some truly brilliant minds.

Chuck is a great fit with our team as he has an insatiable curiosity and a head strong determination to learn and apply everything possible.

When the Code Monkey isn’t hammering out effective websites and automations, he avidly enjoys the outdoors and says he’d sleep outside under the stars if his wife would let him.

Regardless of Chuck’s geekiness and love of nature, he understands that just about anyone can “build a website” and that few companies understand that’s a small piece of a very large puzzle. He enjoys working with Optimized Marketing as the team understands a successful digital presence should be measured by it’s ROI. “It’s not about how many people come to your website, it’s about generating business and connecting with consumers. It’s about maximizing each step of the process to create a positive measurable impact for our clients.”

Amen, Chuck. Amen.

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cody-anderson
Cody Anderson

Every now and then you find a person who has just the right balance of creative and analytical skills. When these beautiful attributes collide we call it magic! This special combination was mixed just right in Cody Anderson and we aksed her to joined the Optimized-Marketing team in August 2016.

She wore a few hats while working with various marketing departments before finding us, her one true love, but her passion has always been around lead generation and getting the best ROI for online marketing.

When she isn’t slicing and dicing data, she enjoys spending time with her family and 4-legged fur babies, fishing, hiking and appreciating everything the Colorado Mountains have to offer.

If you’re ready to put our team to work generating leads for your team, fill out the form on the right and we’ll be in touch.