Who We Are

Hi, We are Optimized Marketing and here’s a little information on our team and our business:

I’m Bryan Trilli, Team Leader, and in the last decade I’ve learned a few things:

1. Experiences are worth more than Things, and People are worth more than both.
2. The Truth does matter (and can set you free).
3. You can always get back lost Money but you can never get back lost Time.
4. Knowledge is like power stored in a battery… It’s not until you attach Action to that Power that it actually becomes useful.
5. It’s amazing how much people will drastically overestimate what they can do in 1 year but drastically underestimate what they can do in 10.

Optimized Marketing was started because several business owners came to me asking for help understanding their online marketing which I had been doing for my own business for several years. We dove in head first and after a few months realized their were plenty of opportunities to improve and generate more leads online.

So I started Optimized Marketing to help focus on their long-term marketing goals for growing their businesses profitably. This is what makes our approach to website design and development so unique. It’s not about a website. It’s about results!

It’s no longer a question of “IF” you need a website or online marketing, it’s just a matter of “WHO” you’ll choose to work with. When I was running my own small business in Farmington, NM it became apparent that a lot of web designers and ad agencies don’t truly understand the needs of small business and, quite frankly, it’s pretty simple…

It’s all about generating leads at a reasonable cost!

So utilizing the latest web, mobile, SEO, PPC, online yellow pages, internet surveys and a slew of ever-changing technologies, we’ve put together a system to effectively generate leads for service-based businesses.

As a quick background, my BS in Mechanical Engineering is from Kettering University in Flint, MI. I basically got an engineering degree for fun so I can make cars, motorcycles, and boats go faster than some may consider to be prudent.

I’ve also owned several service-based businesses so I can appreciate the frustrations you feel when spending marketing dollars that don’t come back with friends.

When I’m not learning the best ways to grow your business online, I’m a bit of an adrenaline junky so you’ll see me out running, motorcycling, traveling, racing cars, shooting, snowboarding, teaching classes at church and attempting to golf.

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The Optimized Marketing mission immediately resonated with business owners and so we began to grow quickly. With the need for more help to handle the demand, I hired Greg Trilli, as our Chief Technology Officer.

Greg attained a BS in Mechanical Engineering from the University of Texas at Arlington.  While in college, he worked at Pointwise Inc. in Ft Worth, TX. They developed a grid generation program which is used to helps engineers solve fluid dynamics problems. While he worked with them he used technology to come up with scenarios and techniques to test new features and make sure previous features continued to work as they developed their new Grid Generation Program

About the same time Greg came on board, it became apparent we needed someone to help with marketing and sales for us and for our clients.  That’s when I crossed paths again with Amanda Crangle.  Amanda had worked for me back in in 2009 when I owned and operated the Farmington, NM dealership.  Her sales and marketing skills and passion for helping small businesses were exactly what we needed to better serve our clients.

Amanda graduated from Fort Lewis College in Durango, CO with a dual major in Accounting and Marketing. How she managed to reconcile such vastly different specialties like accounting and marketing in her head at the same time is beyond me, though.

She worked as a Household Sales Rep for Westwood Culligan where she later became General Manager. Amanda has worked with numerous companies where she’s done everything from marketing research studies to launching new products, writing ad copy to selling various products and services.  She’s our “sticky finger SUV mom” who knows your target market intimately as she fits it to a tee.

When Amanda’s not coming up with witty copy or slam-dunking her sales, she enjoys spending time with her family, running, riding horses, fishing, camping, cooking, and generally doing all the things you think of when you think of Colorado.
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Our most recent recruit is Marque Denysschen.  Marque is a scientist by education which may sound a bit out of place but is exactly what we needed.  One of the most important aspects of us being able to constantly increase your leads and decrease costs is testing!

Marque brings a unique and important perspective to Optimized Marketing with his degree in Microbiology from UT-Arlington. After all, the scientific method is just as applicable in the microbiology lab as it is in our online testing lab.

Marque worked at Allergan Pharmaceuticals from 2009 through 2011, and most recently worked for Sovereign Pharmaceuticals. We like to tease him about how he can contain himself on the Optimized Marketing team compared with the excitement of growing bacteria all day long.

Outside of mad-scientisting, Marque enjoys the newest and latest gadgets. (Have you noticed our propensity for attracting geeks?)  He plays video games and is a competitive bowler in a couple of bowling leagues.  He also likes running and training his dogs.

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If you’re ready to put our team to work generating leads for your team, fill out the form on the right and we’ll be in touch.