The 80/20 Rule: Unleashing the Power of Focused Marketing
In the world of marketing, there are few principles as potent as the 80/20 rule. This principle, also known as the Pareto Principle, suggests that 80% of your results come from 20% of your efforts. But how can you identify that crucial 20%? Let’s dive into the journey of Perry Marshall, a marketing guru who has mastered this principle, and his conversation with ‘Doberman’ Dan Gallapoo.