“Field of Dreams” Marketing

One of the most memorable lines in cinematic history comes from Field of Dreams. A faint whisper tells Ray (played by Kevin Costner)… “If you build it, they will come…” The traditional way of developing a marketing strategy: Find an Ad Agency Agency asks you about products you want to sell Agency researches other dealers’ […]

Use A/B split-testing to increase your leads without increasing your budget

In his book, How to Become a Rainmaker, Jeffrey J. Fox points out a study of salespeople who make more than a quarter million dollars per year in commissions. The study found that highly successful salespeople have an interesting common characteristic. They tend to implement new ideas very quickly. If they go to a seminar […]

My business didn’t use the 60-Minute Annual Marketing RoadMap…

But man do I wish I had. Heck, I wish I had any kind of plan or RoadMap for marketing at my dealerships. It’s not my fault though. I was the Team Leader, Service Leader, Sales Leader, Marketing Leader, Accounting Leader and now and again lead forklift operator. When the salt truck needed unloaded it […]

Is your Marketing cutting through the traffic by riding the White-Line?

There are a few universal truths of human behavior… One of these is our utter disdain for getting stuck in traffic. Is there anything more consistently frustrating? In 2010 I embarked upon the motorcycle trip that all motorcyclists fantasize about; tight curves, breath-taking vistas, minimal traffic, and slower drivers actually pull over to let you […]

CDANA 2012 – 60 Minute Annual Marketing RoadMap

At the CDANA 2012 Convention in Kansas City, KS, I will be giving a 20-minute presentation on a simple Annual Marketing RoadMap that  will take you just 1-hour to prepare. Here’s the summary… If you look at the average small business, the portion of their budget that is scrutinized the LEAST is marketing. Why? Because […]